Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Mad Butcher serves up anti-bullying campaign

Bullying is no joke: Mad Butcher serves up anti-bullying campaign


#BeefWithBullies campaign launches today

No one likes to be pushed around, mocked, hurt or gossiped about.

In a bid to put a stop to the serious problem of bullying in New Zealand high schools, The Mad Butcher has announced the launch of a nation-wide social media campaign - #BeefWithBullies.

From now until May 23, high schools around the country nominated by their local Mad Butcher store will produce a two-minute anti-bullying video.

The brief is for the short films to focus on any aspect of bullying - from educating peers, parents and teachers about the issue and how to respond to it, to helping those who’ve been harmed by the actions of others.

These videos will be posted on the company’s Facebook page where a panel of judges - including renowned comedian Dai Henwood and TV starlet Kimberley Crossman - will review the clips and help pick an overall winner.

The winning school gets an exclusive private performance by top New Zealand pop group Titanium, a $2,000 cash donation and one of The Mad Butcher’s famous sausage sizzles. There are also loads of spot prizes – including one for “best local celeb cameo”.

Local celebrities lending their support to the campaign include the Mad Butcher himself, Sir Peter Leitch, TV personalities Dai Henwood and Kimberley Crossman, sports stars Shane “The Mountain Warrior” Cameron, The Warriors and John Callen of the Hobbit.

Mad Butcher CEO Michael Morton says the business is committing more than $100,000 to the campaign.

“We aim to send a strong message that change is needed and we believe the campaign represents a positive way to deal with this important issue.

“The Mad Butcher is no stranger to bullying – we’ve experienced it in business and now want to stamp it out in the early years where it can be the most damaging,” Michael says.

“This campaign is about supporting and educating all kids involved in bullying and to promote a safer, more secure environment. We believe it’s important for everyone in the community to take a stand against bullying and we hope these videos will help educate others about the effects and what they can do to help prevent it happening in their schools.”

Research has revealed alarmingly high rates of bullying in NZ schools with approximately 50 per cent of teachers witnessing verbal bullying at least once a week while a further 25 per cent witness physical bullying*.

People can get bullied for many different reasons. It can happen to anyone, as The Mad Butcher’s founder Sir Peter Leitch understands. He knows what it’s like to be considered different, having dyslexia, a condition that wasn’t recognised at schools in the 1950s so he is backing the campaign alongside a raft of other supporters.

Whether it was the way they looked, the clothes they wore, their race or religion, Justin Timberlake, Megan Fox, Victoria Beckham and Rihanna were all bullied and have spoken about the torment they faced in their early years.

Although these A-listers never forgot the experience, they made it through; but for many, the impact of bullying can be devastating.

Without intervention, students who are either the perpetrator or victim are at higher risk of truancy, mental health challenges, drug and alcohol abuse and in the worst case, suicide.

There is a frightening link between bullying and those who take their own life and sadly, the youth suicide rate is higher in New Zealand than in most other countries.

The campaign runs for around eight weeks.

For more information and to follow the campaign visit the Mad Butcher’s Facebook page Facebook.com/MadButcherMeats

*Bullying in New Zealand Schools: A Final Report © Victoria University of Wellington, 2013

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Parliament Today:

Werewolf: The Defence Pretence

Last year, the world began spending more money on weapons again, for the first time since 2011... New Zealand belongs to a region – Asia and Oceania – where military spending rose sharply in 2015, by 5.4 per cent. More>>

ALSO:

Gordon Campbell: On Not Crying Foul, Argentina

So a couple of guys found to be criminally liable of environmental pollution in Argentina lodge an application with the Overseas Investment Office… in order to buy some prime New Zealand rural land. Seems that their factory back home had carelessly and/or intentionally discharged toxic waste into the Lujan river. Bummer... More>>

ALSO:

Urban & Rural: $303m To Merge And Modernise New Zealand’s Fire Services

Internal Affairs Minister Peter Dunne today announced funding of $303 million over five years to combine urban and rural fire services into one organisation from mid-2017. More>>

ALSO:

High Trust Regime: What Did The PM Tell His Lawyer About Foreign Trusts?

The Government stopped the IRD from reviewing New Zealand foreign trusts shortly after the Prime Minister’s lawyer wrote to the Revenue Minister claiming John Key had promised him the regime would not be changed. More>>

ALSO:

Road Crime: Wicked Campers Vans Classified As Objectionable

The definition of publication includes any "thing that has printed or impressed upon it, or otherwise shown upon it, 1 or more (or a combination of 1 or more) images, representations, signs, statements, or words", The Classification Office has previously classified such 'things' as billboards, t-shirts, and even a drink can. This is the first time the Classification Office has classified a vehicle. More>>

ALSO:

'When New' Repairs: Landmark EQC Settlement

The Earthquake Commission has cut a deal with 98 Canterbury homeowners that affirms the government entity's responsibility to repair earthquake-damaged property to a 'when new' state, as well as covering repairs for undamaged parts of a property and clarifying its position on cash settlement calculations. More>>

ALSO:

Gordon Campbell: On Kiwirail’s Latest Stint In The Dogbox

The denigration of Kiwirail continues. The latest review (based on a 2014 assessment) of the options facing the company have enabled Kiwirail to be hung out to dry once again as a liability and burden on the taxpayer. More>>

ALSO:

Royal Society Report: Good Opportunities To Act Now On Climate Change

There are many actions New Zealand can and should take now to reduce the threat of climate change and transition to a low-carbon economy, a report released today by the Royal Society of New Zealand finds... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news