Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New Campaign to Highlight Maui’s Dolphin Plight

WWF Launches New Campaign to Highlight Maui’s Dolphin Plight in Election Year

Global conservation organisation WWF today launched its The Last 55 campaign at the Maritime Museum in Auckland.

The campaign calls on all New Zealand political leaders to make a commitment this year to save the last 55 critically endangered Maui’s dolphins.

WWF-New Zealand Executive Director Chris Howe says Maui’s dolphins are right on the brink of extinction.

“We are down to the last 55 dolphins, so we are calling on our political leaders to let them know it’s time to take action to save this precious species.”

“Maui’s are the rarest marine dolphins in the world; they only exist on the west coast of the North Island of New Zealand. We have an obligation to the world to do everything we can to save them,” he says.

Mr Howe says Maui’s dolphins need to be protected across their full habitat from set-netting and trawling.

“Support should also be provided to fishers to help them transition to dolphin-friendly practices. Fishing communities should not have to bear the cost of saving this precious dolphin alone,” he says.

“We aim to present a petition with at least 55,000 signatures to political leaders before the general election in September, to let them know New Zealanders think it’s time to take action,” he says.

Famous author, Witi Ihimaera is supporting the campaign and said:

“As the author of The Whale Rider you'd expect me to support the survival of cetacean species large and small. Maui's dolphins are among the smallest, and now there are only 55 of them left. It's time for all of us to be kaitiaki, their protectors.”

Another famous New Zealander, singer/songwriter, Jamie McDell, is also lending her voice of support to this campaign.

“I am thrilled to be working with WWF and wholeheartedly support this campaign to save Maui’s Dolphins. I have always been really passionate about marine wildlife conservation, as evidenced by my commitment to raising awareness through my music,” she says.

The Last 55 will raise awareness through a unique social media drive about the possible extinction of the remaining 55 Maui’s dolphins and will encourage people to sign a petition to protect the critically endangered species.

Ogilvy & Mather New Zealand Executive Creative Director, Angus Hennah, said that involved Ogilvy staff worked to create an innovative and multi-faceted campaign.
“We wanted all New Zealanders to be able to experience how it feels to be a part of a rapidly dwindling community. We have created a Facebook app, which feeds off a person’s profile information, to give insight into what it would be like to lose all but 55 of their friends. It’s a really small number.”

“People are then urged to sign the petition once they’ve used the app and share it with all of their friends,” he says.

People can also support the campaign through Instagram, Twitter and by sharing a Spotify playlist with just 55 minutes of music to create awareness.

People can use The Last 55 app by visiting thelast55.co.nz to gain some insight into what it would be like to only have 55 friends. For those that do not wish to/do not have Facebook, they can still support the cause by visiting wwf.org.nz/savethelast55.


- Ends -

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Election Day: National Win

With all votes counted National and John Key have won a third term and are close to being able to govern alone if they so choose.

Key has indicated he will still reach out to form a Government with ACT, United Future and Maori Party.

National ended the night on 48 percent, Labour 24.6 and the Greens 10. Though special votes might change the margins it is certainly a third term victory for Key defying the political gravity which usually hits parties seeking a third term. Increasing National’s party share is a remarkable political achievement...More>>

Overall Results | Live Results | Predictions |

 


Perfectly-Timed Anniversaries: Suffrage Day Is Last Chance To Enrol

“The last chance to enrol is Friday 19 September. You can’t enrol on election day.” More>>

ALSO:

Gordon Campbell: On First Time Voting (Greens)

For the last two days, I’ve turned my column over to a couple of guest columnists who are first time voters… Today’s guest columnist is Ana Avia-O’Connor, who will be casting her first time vote on Saturday for the Greens. More>>

ALSO:

Meddling: Aussie Liberals Embroiled In Key Campaign

John Key needs to explain why Australia’s Liberal Party is interfering in New Zealand domestic politics and is encouraging Kiwi voters across the ditch to vote for National just days out from the election, Labour’s campaign spokesperson Annette King says. More>>

ALSO:

SURVEILLANCE:

Election Ad Soundtrack: Rapper Eminem Sues National Party Over Copyright Breach

US rapper Eminem is suing the New Zealand National Party for alleged copyright infringement over unauthorised use of the rapper’s ‘Lose Yourself’ song in an election campaign advertisement. More>>

ALSO:

Big March: Call For An End To Domestic Violence

Hundreds of protesters marched down Lambton Quay to Parliament Monday calling for an end to domestic violence. Wearing white facemasks, waving banners and calling for “safety” for the women and children of New Zealand.. More>>

ALSO:

Pre-Election Chartering: Four New Partnership Schools To Open

Education Minister Hekia Parata today announced the Government has signed contracts to open four new Partnership Schools in 2015. More>>

ALSO:

Werewolf 50 Out Now - The Election Issue: Loss Leaders

Gordon Campbell: A third term requires a mature decision, with eyes wide open. It calls for a conscious vote of confidence… Without trying hard here are about 19 reasons, in no particular order, for not ticking ‘party vote’ National. More>>

ALSO:

Not-Especially New Plans: All Prisons To Become Working Prisons Under National

All public prisons in New Zealand will become full working prisons by 2017, and ex-prisoners will receive post-release drug addiction treatment if National is returned to government, says Corrections Spokesperson Anne Tolley. More>>

ALSO:

Māngere: "False Claim Of Matai Title" - Labour

National must explain why its candidate for Māngere Misa Fia Turner appears to be using a Matai title she is not entitled to, Labour’s MP for Māngere and Pacific Islands Affairs spokesperson Su’a William Sio says. A Matai title is a legally-recognised ... More>>

ALSO:

CPAG Report: No New Zealand Child Should Grow Up In Poverty

Child Poverty Action Group's flagship policy publication Our Children, Our Choice: Priorities for Policy calls for cross party political agreement to underpin an action plan to eliminate child poverty in New Zealand. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news