Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


New Campaign to Highlight Maui’s Dolphin Plight

WWF Launches New Campaign to Highlight Maui’s Dolphin Plight in Election Year

Global conservation organisation WWF today launched its The Last 55 campaign at the Maritime Museum in Auckland.

The campaign calls on all New Zealand political leaders to make a commitment this year to save the last 55 critically endangered Maui’s dolphins.

WWF-New Zealand Executive Director Chris Howe says Maui’s dolphins are right on the brink of extinction.

“We are down to the last 55 dolphins, so we are calling on our political leaders to let them know it’s time to take action to save this precious species.”

“Maui’s are the rarest marine dolphins in the world; they only exist on the west coast of the North Island of New Zealand. We have an obligation to the world to do everything we can to save them,” he says.

Mr Howe says Maui’s dolphins need to be protected across their full habitat from set-netting and trawling.

“Support should also be provided to fishers to help them transition to dolphin-friendly practices. Fishing communities should not have to bear the cost of saving this precious dolphin alone,” he says.

“We aim to present a petition with at least 55,000 signatures to political leaders before the general election in September, to let them know New Zealanders think it’s time to take action,” he says.

Famous author, Witi Ihimaera is supporting the campaign and said:

“As the author of The Whale Rider you'd expect me to support the survival of cetacean species large and small. Maui's dolphins are among the smallest, and now there are only 55 of them left. It's time for all of us to be kaitiaki, their protectors.”

Another famous New Zealander, singer/songwriter, Jamie McDell, is also lending her voice of support to this campaign.

“I am thrilled to be working with WWF and wholeheartedly support this campaign to save Maui’s Dolphins. I have always been really passionate about marine wildlife conservation, as evidenced by my commitment to raising awareness through my music,” she says.

The Last 55 will raise awareness through a unique social media drive about the possible extinction of the remaining 55 Maui’s dolphins and will encourage people to sign a petition to protect the critically endangered species.

Ogilvy & Mather New Zealand Executive Creative Director, Angus Hennah, said that involved Ogilvy staff worked to create an innovative and multi-faceted campaign.
“We wanted all New Zealanders to be able to experience how it feels to be a part of a rapidly dwindling community. We have created a Facebook app, which feeds off a person’s profile information, to give insight into what it would be like to lose all but 55 of their friends. It’s a really small number.”

“People are then urged to sign the petition once they’ve used the app and share it with all of their friends,” he says.

People can also support the campaign through Instagram, Twitter and by sharing a Spotify playlist with just 55 minutes of music to create awareness.

People can use The Last 55 app by visiting thelast55.co.nz to gain some insight into what it would be like to only have 55 friends. For those that do not wish to/do not have Facebook, they can still support the cause by visiting wwf.org.nz/savethelast55.

- Ends -

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Minister of Finance: Plan Shows $100 Billion Infrastructure Projects

Finance Minister Bill English has today launched the Government’s Ten Year Capital Intentions Plan (CIP) which shows a pipeline of $100.9 billion worth of infrastructure projects over the next decade. More>>


Werewolf: Safe Landings Gordon Campbell on the safety challenge to the Wellington runway extension.

The safety-related legal challenge revolves around the size of the 90 metre long Runway End Safety Area (RESA) being proposed for the runway extension. More>>


Environment Commissioner: We Need To Work Together On Climate Change And Farming

“The debate around agricultural emissions and the ETS has been polarised for too long,” said the Commissioner. “But the ETS is not the only way forward – there are other things that can be done.” More>>


NZ Super Fund: Seeking To Put A Market Price On Climate Change

Oct. 19 (BusinessDesk) - The New Zealand Superannuation Fund says it will devise a set of rules to assess investment winners and losers under climate change, a strategy that could rule out fossil fuels or producers such as current portfolio member Exxon ... More>>


Rejuvenation: Parata Will Not Contest 2017 Election

Education Minister and National List MP Hekia Parata has today announced that she will not be contesting the next election. She advised the Prime Minister of her decision earlier this year. More>>

Prisons Grow: Government Approves Plans For Increased Prison Capacity

Despite significant progress in reducing crime the number of prisoners has increased faster than projected. This is because the proportion of offenders charged with serious crimes has risen, meaning more people are being remanded in custody and serving more of their sentences in prison. More>>


Gordon Campbell: On Plastic Bag Activism, And Street Harassment

Amusing to see the Act Party experiencing another outbreak of young fogey-ism. What has aroused the ire of Act Leader David Seymour this time is the introduction of a Greens private members bill to the ballot process, calling for a 15 cents levy on plastic bags to reduce pollution. More>>


Unclear Weapons: US Navy Ship Cleared To Visit NZ For Navy's 75th

United States Navy ship, the USS Sampson, has been given clearance to visit New Zealand next month by Prime Minister John Key... “The process for considering the visit by the USS Sampson is the same as that used for all ships attending the International Naval Review." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news