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Stuff.co.nz / Ipsos poll sees Nats maintain lead

Friday 15 August 2014

Media Release – For Immediate Release

Stuff.co.nz / Ipsos poll sees Nats maintain lead

The latest stuff.co.nz / Ipsos political poll has National leading on 55% of the vote. Labour follows with 22.5% and Greens with 11.3%.

The poll places John Key as preferred Prime Minister at 54%, ahead of David Cunliffe on 12%. Overall the Government performance rating remains high.

"Five weeks out from the election we still see National and Labour locked in the mid 50’s and low 20’s respectively. No significant movement for these parties this wave. The big mover this wave is the Conservative Party with significant increases of the last two waves putting them neck and neck with NZ First for the first time. The high proportion of undecided voters continues which we would expect to fall in the coming weeks. The size of this group means they will still have a big impact on all parties." says Matt Benson, Managing Director Public Affairs Ipsos, Wellington.

Stuff.co.nz works with market research partner Ipsos to canvas around 1000 New Zealanders about their voting intentions and how they feel about the key issues facing the country.

This gives a representative view of voting sentiment with results released on stuff.co.nz and across Fairfax newspapers around the country. The stuff.co.nz / Ipsos political poll is established as one of the country’s most respected barometers of political sentiment.

Full results are published on stuff.co.nz.

The stuff.co.nz / Ipsos poll was conducted by telephone between August 9 and August 13 with a total sample of 1007 people. It has a maximum margin of error of plus or minus 3.1 per cent.

Party Vote percentages are only based on the 803 eligible and decided voters. Excluded from Party Vote are the 20% per cent of the sample who are undecided, do not intend to vote or are ineligible to do so.

Stuff is New Zealand's awardwinning
news and entertainment website, bringing together the vast resources of Fairfax New Zealand Ltd with several hundred journalists and photographers around the country to provide a single online 'publication'. Visit stuff.co.nz for more information.


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