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Promoting Labour’s Positive Policies

General Secretary

Media Release – No embargo
20 August 2014

Promoting Labour’s Positive Policies

General Secretary of the New Zealand Labour Party, Tim Barnett, today launched Labour’s television advertisements for the 2014 election. The advertisements help tell Labour’s positive story for a better New Zealand.

Tim Barnett said that the advertisements reflected the issues New Zealanders care about.

“People are telling us they want a change from politics as usual, they want positive politics, with parties putting people first and focusing on the issues that really matter,” Mr Barnett said.

“Labour’s advertisements reflect our positive campaign and Labour’s positive policy solutions to the challenges many Kiwis are facing: housing affordability, more jobs and higher wages, and giving kids the best start possible. We’re focusing on what really matters: work, homes and families.”

The advertisements were produced by Labour’s agency, Running with Scissors, were filmed in Auckland and Wellington, and use music produced and composed in New Zealand.

Three 30 second advertisements have been released today, one of which is Labour’s first fully scripted in Te Reo.

“Labour has already made a number of positive policy announcements that relate specifically to Māori and Māori development and it’s fantastic we’ve been able to produce advertisements in Te Reo that sit alongside the advertisements for general release” Mr Barnett said.

The advertisements can be viewed online at: http://youtu.be/5bsYKWCEgus

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