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Dirty Politics Impacts National Party Support

Friday 29 August 2014

Media Release – For Immediate Release

Dirty Politics Impacts National Party Support

Support for National has dropped by 4.3% to 50.8%, the latest stuff.co.nz / Ipsos political poll shows.

And support for Labour has increased by 3.6% to 26.1%, the best results for Labour (and the worst for National) since the stuff.co.nz / Ipsos political poll in May this year.

The political poll also shows John Key’s rating as preferred PM dropping by 4.3% to 50%, while support for David Cunliffe jumped by a significant 3.3% to 15.4%, his highest score since February.

Perceptions of the Government’s performance also dipped by 4.3%, with only 24.7% rating the Government 8 or better out of 10.

"These results suggests that the release of Nicky Hager’s new book Dirty Politics and the criticism that followed has had an impact on National, while Labour and David Cunliffe have emerged with early signs of an increase in support.

In terms of minor parties, support for New Zealand First has increased to 4%, their highest result in our poll this year. Support for Winston Peters as preferred Prime Minister has also risen to a year high of 3.8%." says Matt Benson, Managing Director - Public Affairs Ipsos, Wellington.

Stuff.co.nz works with market research partner Ipsos to canvas around 1000 New Zealanders about their voting intentions and how they feel about the key issues facing the country.

This gives a representative view of voting sentiment with results released onstuff.co.nz and across Fairfax newspapers around the country. The stuff.co.nz / Ipsos political poll is established as one of the country’s most respected barometers of political sentiment.

Full results are published on http://www.stuff.co.nz/interactives/polling/

The stuff.co.nz / Ipsos poll was conducted by telephone between August 23 and August 27 with a total sample of 1,002 people. It has a maximum margin of error of plus or minus 3.1 per cent.

Party Vote percentages are only based on the 825 eligible and decided voters. Excluded from Party Vote are the 18% per cent of the sample who are undecided, do not intend to vote or are ineligible to do so.

Stuff is New Zealand's award-winning news and entertainment website, bringing together the vast resources of Fairfax New Zealand Ltd with several hundred journalists and photographers around the country to provide a single online 'publication'. Visit stuff.co.nz for more information.

ENDS

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