The New Zealand
Federation of Business and Professional Women (BPW NZ) joins
the call for action on the use of skinny models and
mannequins as it is directly affecting the self-esteem and
health of many of our young people.
Research shows a
direct correlation between published and modelled
“perfect” body image and the body dissatisfaction of
young girls which results in health problems, low
self-esteem and greater risk of self-harm and suicide.
“BPW NZ calls upon the fashion industry and the media to
act responsibly and introduce a voluntary code of practice
on body image” says President Vicky Mee.
“BPW NZ
advocates for a Code providing accountability and guidelines
that the industry must follow.
“A code of practice on
body image would provide the minimum standards to ensure
young girls and women are not being shown an impossible
ideal.
“A code is an important and vital part of
protecting our young women and allowing their talents to
flourish, not having them worrying about reducing their body
size” says Vicky Mee, President BPW NZ.
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