Media release 26 February, 2015

New Zealand celebrities help shine a light on domestic abuse

New Zealand stars have shown their support for national domestic abuse charity Shine by starring in a series of commercials for the organisation’s annual appeal month in March.

Toni Street, Jesse Mulligan, Hinewehi Mohi, Kerre McIvor, Manu Vatuvei, Sam Rapira and Scotty Stevenson are among the well-known Kiwis who have lent their star power to the cause by promoting Shine’s fundraising initiatives.

Every six minutes NZ police attend a domestic abuse incident and provisional police figures released to Radio New Zealand show New Zealand is making little progress in the battle to prevent domestic violence. The shocking statistic highlights the prevalence of violence in Kiwi homes and it is Shine’s mission to stop the abuse and make all homes in NZ safe and violence-free.

Shine relies on donations to operate the numerous services it offers to victims of abuse and the abusers themselves. Currently, every month, Shine is referred hundreds more victims than they are able to support.

Funds raised during this appeal month will help to increase the number of victims that Shine is able to help get free of domestic violence.

The series of TV ads sponsored by Spoon asks the public to get behind Shine during its annual fundraising appeal in March.

The Kiwis who star in the commercials are role models to many New Zealanders and it is hoped that their influence and support for the cause will drive people to donate and support the charity.

TV ads:

Orange Friday https://www.youtube.com/watch?v=k2LKISDiP1o

Star Charms: https://www.youtube.com/watch?v=eErKt6OrEaI

Here is how you can help:

To find out more about Shine or to donate visit www.2shine.org.nz

Tweet your support to Shine on @shine_NZ and @Orange_FridayNZ

Like the Shine Facebook page for updates on www.facebook.com/shinenz and www.facebook.com/OrangeFridayforShine

Follow on Instagram @orange_friday

Use the hashtag #helpthemshine during the month of March.

Shine Star Charm Kits – on sale throughout March

Based on the ongoing popularity of the loom band craze, the Shine Star Charm Kit contains everything you need to make the Shine Star Charm, which can be attached to keyrings, or pencil cases, or pinned to clothing, jewellery or school bags to show you believe domestic violence must stop.

The kits retail for $3 each and can be purchased from www.2shine.org.nz, Verge clothing and DTR stores during March.

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