New Zealand celebrities help shine a light on domestic abuse
Media release 26 February, 2015
New Zealand celebrities help shine a light on domestic abuse
New Zealand stars have shown their support for national domestic abuse charity Shine by starring in a series of commercials for the organisation’s annual appeal month in March.
Toni Street, Jesse Mulligan, Hinewehi Mohi, Kerre McIvor, Manu Vatuvei, Sam Rapira and Scotty Stevenson are among the well-known Kiwis who have lent their star power to the cause by promoting Shine’s fundraising initiatives.
Every six minutes NZ police attend a
domestic abuse incident and provisional police figures
released to Radio New Zealand show New Zealand is making
little progress in the battle to prevent domestic violence.
The shocking statistic highlights the prevalence of violence
in Kiwi homes and it is Shine’s mission to stop the abuse
and make all homes in NZ safe and violence-free.
Shine relies on donations to operate the numerous services
it offers to victims of abuse and the abusers themselves.
Currently, every month, Shine is referred hundreds more
victims than they are able to support.
Funds raised
during this appeal month will help to increase the number of
victims that Shine is able to help get free of domestic
violence.
The series of TV ads sponsored by Spoon asks
the public to get behind Shine during its annual fundraising
appeal in March.
The Kiwis who star in the
commercials are role models to many New Zealanders and it is
hoped that their influence and support for the cause will
drive people to donate and support the charity.
TV ads:
Orange Friday https://www.youtube.com/watch?v=k2LKISDiP1o
Star Charms: https://www.youtube.com/watch?v=eErKt6OrEaI
Here is how you can help:
To find out more about Shine or to donate visit www.2shine.org.nz
Tweet your
support to Shine on @shine_NZ and @Orange_FridayNZ
Like the Shine Facebook page for updates on www.facebook.com/shinenz and www.facebook.com/OrangeFridayforShine
Follow on Instagram @orange_friday
Use the hashtag #helpthemshine during the month of March.
Shine Star Charm Kits – on sale throughout March
Based on the ongoing popularity of the loom band craze, the Shine Star Charm Kit contains everything you need to make the Shine Star Charm, which can be attached to keyrings, or pencil cases, or pinned to clothing, jewellery or school bags to show you believe domestic violence must stop.
The kits
retail for $3 each and can be purchased from www.2shine.org.nz, Verge clothing and
DTR stores during March.
Ends