Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Coke NZ welcomes obesity strategy


Coke NZ welcomes obesity strategy


AUCKLAND, NZ, 20 October 2015. Coke NZ welcomes the government’s inclusion of the food and beverage industry in their comprehensive plan to reduce childhood obesity.

The Childhood Obesity Plan, announced by Minister Coleman, includes several ‘Broad Population Approaches’ that detail the role that industry should play.

Responsible marketing to children, providing easily accessible nutrition information and getting kiwis moving more are all areas that Coke NZ has voluntarily committed to and continues to deliver upon.

Chris Litchfield, Managing Director of Coca-Cola Amatil NZ said: “We all acknowledge that there is no single fix for obesity. It will take the collective efforts of government, industry and communities to address obesity and ensure healthier lifestyles for generations to come.”

While the evidence-based data shows that the consumption of sugar sweetened beverage is a small part of the kiwi diet and continues to decline*, Coca-Cola has a long history of voluntarily playing its role to address the social and environmental issues that affect the communities in which it operates.

The company has a long-standing global responsible marketing policy that ensures that it doesn’t target – via its advertising content and placement – children aged under 12.

In 2008 Coke NZ joined with the Ministries of Education and Health and Frucor to introduce the Voluntary Schools Agreement (VSA) in NZ. Coke NZ and Frucor committed to not directly supply full sugar carbonated beverages nor full sugar energy drinks to all schools. Both companies are currently working with the Ministry of Education to revitalise the VSA. Coke NZ also fully supports the Advertising Standards Authority’s upcoming review of the Advertising to Children Codes.



In July 2013 Coke NZ joined the front line in the fight against obesity by publicly pledging a series of business commitments intended to give kiwis more choice, more information and more opportunities to get active.**

Mr Litchfield says: “Since we announced these voluntary commitments to make it easier for people to balance their energy intake from beverages, we have seen real tangible results. Our business has reduced sugar usage by 15% in eight years whilst simultaneously growing our portfolio.

“People are choosing different beverages to suit and balance their and their families’ lifestyles. Kiwis are buying more of our no and low energy drinks, our recently introduced smaller packs are very popular, energy information is on the front of all our packs (excluding water) and most of our vending machines.

“Increasing nutritional literacy is core to ensuring people make the right choices for a healthy lifestyle. So in addition to these initiatives, we have signed up, Trans-Tasman, to the Healthy Star Rating (HSR) scheme. We will swap out the existing energy icon with the HSR Integrated energy icon on the front of all our packs, so people can see at a glance the energy content to make better informed choices.

“There is no silver bullet to solving the obesity issue in NZ, but through clear government direction and outcome orientated actions of communities and industry, progress can be made for a more active, healthier NZ,” said Mr Litchfield.


Footnotes and Facts

* Overall, sugar sweetened non-alcoholic ready to drink (NARTD) beverages continue to decline (down 1.1% versus 2014), while NARTD low kilojoule beverages have experienced a double digit increase (+11.2%). Source: NZ Nielsen RMS Scan MAT 06/09/2015.


**In July 2013, Coke NZ made four business commitments to help address obesity:

· Increasing the availability of smaller portion sizes

· Offering a wider selection of low-kilojoule beverage options

· Providing transparent nutritional information in more places, including vending machines

· Helping get people moving by supporting physical activity programs

ü Coke NZ has reduced the sugar used across its entire portfolio by 15% compared to 2007
ü One in four of Coke NZ’s 200+ drink options are low or no calorie. The company has low calories options for all of its soft drink range
ü Coke NZ beverage transactions are increasing faster than volume driven by the popularity of smaller packs, with the 300ml PET soft drink pack now 19% of all Coke NZ individual size packs
ü 4,500 of our 5,500 vending machines have nutritional information (energy comparisons) of our range of beverages within each fridge.

ü Amongst ALL Non-Alcoholic Ready To Drink (NARTD*) beverages (including the Coke NZ range), one in three purchased are diet/low kilojoule (32.2%), up from 27.7% in 2013. Source: NZ Nielsen RMS Scan MAT 06/09/2015

ü Carbonated soft drinks are 7.2% of the entire beverage portfolio that Kiwis consume (Coca-Cola Consumer beverage landscape survey 2012)
ü Over the past three years, NZ sugar sweetened carbonated soft drink transactions (as opposed to consumption and volume) decreased 2.7% and low/no cal soft drink transactions increased 1.3%. NZ Nielsen Scan data

ü All non-alcoholic beverages, including cordials, soft drinks, juices, hot drinks and others contribute just 5% of the average Kiwi adults total energy consumption (Ministry of Health Adult National Nutrition Survey 2008/09)
ü Children’s sugar and beverage intake: 3.34% of total energy is from all beverages; 1.1% of total energy was from Sugar sweetened beverages (Ministry of Children Health National Nutrition Survey2002/03)


- ENDS-

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Mosque Shooting Response: Ban On Military Style Semi-Automatics And Assault Rifles

Military style semi-automatics and assault rifles will be banned in New Zealand under stronger new gun laws announced today, Prime Minister Jacinda Ardern says... Related parts used to convert these guns into MSSAs are also being banned, along with all high-capacity magazines.

“An amnesty will be put in place for weapons to be handed in, and Cabinet has directed officials to develop a buyback scheme...All semi-automatic weapons used during the terrorist attack on Friday 15 March will be banned." More>>

RNZ Report: No Mention Of Right-Wing Threat In 10 Years Of GCSB/SIS Docs
There is not one specific mention of the threat posed by white supremacists or right-wing nationalism in 10 years of public documents from the Security Intelligence Service or the GCSB. More>>

Two Minute Silence Friday: Auckland Mosques Opening Their Doors To All
Mosques in the four corners of Auckland will open their doors on Friday night for people of all faiths to gather in remembrance of the 50 lives lost in the Christchurch shootings. More>>

SCOOP COVERAGE: CHRISTCHURCH MOSQUES TERROR ATTACK
For the Latest: Scoop Search - Christchurch
 

Gordon Campbell: On The School Climate Strike

Locally, the school strike has won a ton of support for bringing climate change to the fore. Yet the strikers don't want mere expressions of support. They want action. More>>

ALSO:

"Grabbed And Struck In The Face": Greens Co-Leader Attacked While Walking To Work

Green Party co-leader James Shaw was the victim of an unprovoked attack when he was walking to work in Wellington. More>>

ALSO:

████████ ████ ███: Latest OIA Statistics Released

The latest statistics cover 110 agencies that collectively completed 18,106 official information requests between July and December 2018, a 16.4% increase on the 15,551 requests for the previous six months. More>>

ALSO:

'Hit And Run' Inquiry: New Legal Action Over Secrecy

The lawyer representing the Afghan villagers in the inquiry into Operation Burnham has launched legal proceedings calling for a judicial review in the investigation. More>>

ALSO:

From Hydro Plan To...: Mokihinui River Land To Join Kahurangi National Park

A total of 64,400 hectares of conservation land in the Mokihinui River catchment on the West Coast north of Westport, including 15 km of riverbed, is being added to Kahurangi National Park. “Adding this area, roughly half the size of Auckland City, to Kahurangi is the largest addition of land to an existing national park in New Zealand’s history,” Eugenie Sage said. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels