Today, Pure Advantage calls for 1.3 million hectares of new forest in New Zealand. As set forth in the discussion paper, Our Forest Future, this goal is ambitious but realistic.

Our future forests will add national value and mitigate a range of future risks.

In 2011, Pure Advantage was founded on the conviction that New Zealand is in a global race for green growth - and we cannot afford to slip behind. Since then, not enough has happened - and, in certain respects, things have only got worse.

For example, in 2011 the Global Green Economy Index had New Zealand ranked number one in its assessment of 27 of the world’s leading economies. In 2012, we slipped to sixth. In 2014, we were ranked 18th among sixty survey countries.

Our Forest Future, is written in the spirit of getting us back in the running for the race to a green economy. It takes the view that we shouldn’t be a “fast follower” in the transition to a low-emissions world. Rather, we should be a “canny leader” - that is, we should follow where we must, but lead wherever we can - because by leading on the issues that affect us most, we will gain disproportionately from finding solutions.

Regards

Stephen Tindall and The Tindall Foundation

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