Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Ray McVinnie announced SPCA Blue Tick goodwill ambassador

18 May 2016

Ray McVinnie announced SPCA Blue Tick goodwill ambassador

One of New Zealand’s most respected food authorities takes on a new role

Ray McVinnie, professional chef, experienced food judge, award winning food writer, experienced food stylist and former AUT lecturer has added the role of SPCA Blue Tick goodwill ambassador to his busy schedule.

The SPCA Blue Tick is New Zealand’s only 100 per cent independent high animal welfare accreditation scheme. SPCA Blue Tick certifies eggs, chicken, pork and turkey products that have been farmed to the scheme’s stringent welfare standards.

“Ray is well known and respected in the industry and we are thrilled to have him on board to help us increase awareness of an important topic,” says SPCA Blue Tick Business Unit Manager Ségolène de Fontenay.

“With his strong network and experience, Ray is a natural fit for us to help educate people on the important work of the SPCA Blue Tick scheme. His vote of confidence in our accreditation adds a sense of trust that we believe will resonate with consumers,” she adds.

In his role, Ray will help educate consumers and the wider food industry on high animal welfare standards, and encourage industry players to support the positive work of the SPCA Blue Tick scheme.

In his first engagement, Ray is doing cooking demonstrations at the Food Shows in Wellington, 20-22 May and Auckland, 28-31 July, where he will use SPCA Blue Tick approved eggs.

*The SPCA Blue Tick will also be present at the Wellington Food Show to engage with consumers wanting to learn more about the accreditation.



Ray will also showcase SPCA Blue Tick approved products at other events, champion new initiatives and act as the face and voice of campaigns be it PR or advertising campaign.

McVinnie says while it is important to help people, it is just as important to help animals. “I feel fortunate to be associated with a trusted charity that has the priority of high animal welfare at its core,” he notes. “Yes, we eat animals, but that does not mean we should exploit them. I can’t tell farmers how to farm, but by purchasing SPCA Blue Tick approved products, I’m supporting and rewarding those who farm according to high animal welfare standards.”

Ray adds that buying products displaying the SPCA Blue Tick logo is an easy way to stand up for high animal welfare. “I trust the SPCA and the standards compiled by their experts. Their independent auditor, AsureQuality, conducts announced and unannounced audits, so I know it’s food I can trust, it’s a good sign of provenance and it does not contain anything that is bad for me.”

He urges others to take a stand. “You have to do everything you can to make a difference for animals and I look forward to helping the SPCA Blue Tick build awareness of this worthy cause.”

As part of the SPCA Blue Tick’s transparent process, the standards applied by farmers and auditors are available for consumers to download from the SPCA Blue Tick website http://spcabluetick.org.nz

*The SPCA Blue Tick invites consumers to visit its SPCA Wellington shared stand, number 316 during the Wellington Food Show to meet the experts and learn more about high animal welfare.

Ends


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

PM Announces Royal Commission Into Christchurch Attacks

Prime Minister Jacinda Ardern has announced that there will be a Royal Commission of Inquiry into security agencies following the Christchurch terrorist attacks... The inquiry will look at what could or should have been done to prevent the attack, Ms Ardern said. More>>

Gordon Campbell: On Ridding The Net Of White Supremacist Propaganda

Although it won’t be a walk in the park, gun law reform will be an easier job than neutralising the Internet hate content that (a) recruited the Christchurch shooter, and (b) confirmed him in his beliefs. More>>

Friday: National Remembrance Service

A National Remembrance Service for the victims of the Christchurch mosques terrorist attack, and all those affected by it, will be held at 10am on Friday 29 March, Prime Minister Jacinda Ardern announced. More>>

SCOOP COVERAGE: CHRISTCHURCH MOSQUES TERROR ATTACK
For the Latest: Scoop Search - Christchurch
 

Gordon Campbell: On The School Climate Strike

Locally, the school strike has won a ton of support for bringing climate change to the fore. Yet the strikers don't want mere expressions of support. They want action. More>>

ALSO:

"Grabbed And Struck In The Face": Greens Co-Leader Attacked While Walking To Work

Green Party co-leader James Shaw was the victim of an unprovoked attack when he was walking to work in Wellington. More>>

ALSO:

████████ ████ ███: Latest OIA Statistics Released

The latest statistics cover 110 agencies that collectively completed 18,106 official information requests between July and December 2018, a 16.4% increase on the 15,551 requests for the previous six months. More>>

ALSO:

'Hit And Run' Inquiry: New Legal Action Over Secrecy

The lawyer representing the Afghan villagers in the inquiry into Operation Burnham has launched legal proceedings calling for a judicial review in the investigation. More>>

ALSO:

From Hydro Plan To...: Mokihinui River Land To Join Kahurangi National Park

A total of 64,400 hectares of conservation land in the Mokihinui River catchment on the West Coast north of Westport, including 15 km of riverbed, is being added to Kahurangi National Park. “Adding this area, roughly half the size of Auckland City, to Kahurangi is the largest addition of land to an existing national park in New Zealand’s history,” Eugenie Sage said. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels