Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Take the SPCA Blue Tick® pledge to improve animal welfare

Monday, 21 November 2016

Take the SPCA Blue Tick® pledge to improve farm animal welfare

Mindful consumers concerned for the welfare of animals involved in the production of their food are encouraged to pledge to ‘go SPCA Blue Tick®’ to show their support for high animal welfare.

SPCA Blue Tick® high animal welfare standards go beyond, often meaningless marketing terms such as ‘free range’ or ‘free to roam’ which is not regulated and just a style of farming with no assurance of high animal welfare.

The SPCA Blue Tick® standards are a set of guidelines based on scientific evidence, best practice farming methods and international benchmarking. Compiled and administered by the SPCA, it offers consumers high animal welfare assurance on eggs, chicken, pork and turkey products, as SPCA Blue Tick® is the only animal welfare accreditation in New Zealand independent from food and farming industries.

SPCA Blue Tick® approved farms are independently audited by third party auditors, trained by the SPCA to the stringent standards set out by Dr Arnja Dale, SPCA Chief Scientific Officer with the input of other animal welfare experts after consultation with farmers.

According to Ségolène de Fontenay, Business Unit Manager of the SPCA Blue Tick®, the pledge is designed to spread the word about the availability of a better standard for animal welfare.

“Consumers today are also taking a greater interest in the quality and the provenance of the food they eat – and they are sharing their mindful choices through social media in addition to the traditional ‘word of mouth’. With this pledge, we’re encouraging consumers to engage with their online networks to better understand what SPCA Blue Tick® is about.”

Each week one of the three brand new educative videos will be released that explains the purpose and mission of the SPCA Blue Tick® and watching these is recommended before taking the SPCA Blue Tick® pledge.

The first video features Dr Arnja Dale and Dave a proud SPCA Blue Tick® approved farmer. The farmer explains how he’s providing the best care for his animals as an example to help drive high animal welfare across New Zealand.

He states that farmers should be held accountable for the way they treat their animals and that’s why he chooses to farm to the independent accreditation of the SPCA Blue Tick®, so he can feel confident that his farming standards are based on best practise and in the animals’ best interest.

Sharing is encouraged, with each pledge given discount vouchers for SPCA Blue Tick® products ‘as a token of appreciation for the commitment’ and a chance to win a dining experience hosted by renowned chef and SPCA Blue Tick® goodwill ambassador Ray McVinnie.

The more people that get behind high animal welfare standards of the SPCA Blue Tick®, the greater impact our charity has to changing societal perceptions and treatment of animals, says de Fontenay.

“This is in the interest of better animal welfare, better farming, and better food on the table for all New Zealanders.

“We’ve made it really easy to take the pledge by going on our microsite www.gospcabluetick.co.nz. Get involved and add your voice today as a mindful consumer who takes an interest in how your food is produced” de Fontenay concludes.

For more information visit www.gospcabluetick.co.nz


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

West Coast PGF Announced: Kickstart For Ports, Rail, Town

The Provincial Growth Fund (PGF) is backing the West Coast with initial investment in projects that could lift the region’s productivity potential and future-proof its economy.
The PGF government will invest $625,000 in four feasibility studies for proposals that would boost tourism, increase transport resilience and generate employment opportunities.


Moving On: Flavell Leaves Māori Party TO Lead Te Wānanga o Aotearoa

The Māori Party congratulates Te Ururoa Flavell on his appointment as Kaiurungi - Chief Executive Officer of Te Wānanga o Aotearoa and thanks him for his many years of service, support and aroha for the Māori Party, its kaupapa, and for communities across Aotearoa. More>>


IPCA On 2016 Armed Offenders Response: 'Serious Failings' Put Officers At Risk

The Independent Police Conduct Authority has found that the tactical decision-making and control and command exercised by Police in response to shots fired near Kawerau on 9 March 2016 was highly flawed and placed Police officers at risk. More>>


Mental Health: National Offers Cross-Party Action

National is not prepared to let the Government park the mental health needs of Kiwis while it holds an inquiry, and has offered to work together to improve New Zealand’s mental health services both immediately and longer term, Mental Health spokesperson Matt Doocey says. More>>


Extradited To Deportation: 'Justice Not Served' In Australia Muddle

A number of New Zealanders who have been extradited to Australia to face charges - only to be sent back here or put in immigration detention centres - is concerning, Justice Minister Andrew Little says. More>>

ASMS: Syphilis Deaths Highlight Need For Proper Resourcing

“The heart-wrenching news that babies have died from syphilis underscores yet again the importance of properly funding and resourcing essential health services... This should not be happening in a quality first-world public health care system like New Zealand’s.” More>>


'Don't Mess This Up': Youth Message On Zero Carbon Act

The young New Zealanders credited with driving momentum for a Zero Carbon Act have formally handed over their submission on the proposed law to MPs from the Labour, Green and National parties. More>>





Featured InfoPages