Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Researchers call for ban on alcohol sponsorship of sport

Researchers call for ban on alcohol sponsorship of sport


Watching televised sport means watching advertisements for alcohol, say researchers from the University of Otago, Wellington (UOW).

Associate Professor Louise Signal from the Department of Public Health at UOW says that children should be protected from alcohol marketing by banning alcohol sponsorship of sport.

The study, to be published tomorrow [13/1] in the NZ Medical Journal, assessed the nature and extent of alcohol sport sponsorship over a summer of televised sport in New Zealand. The researchers analysed five major sporting events televised in the summer of 2014/15, and found that alcohol sponsorship is prevalent in international sport on NZ television.

“Due to alcohol sponsorship of sport, New Zealanders, including children, were exposed to up to 200 ads per hour they watched televised sport, and people watching football and tennis saw alcohol ads for almost half of each game,” says Associate Professor Signal.

Marketing drives alcohol consumption by encouraging drinking. Alcohol causes considerable harm, including violence, injury, mental health problems and cancer. It contributes to over five percent of deaths in New Zealand and costs the country more than $5billion a year.

“More than a third of young New Zealanders ‘binge drink’ (six or more drinks on one occasion), one in five binge drink every week,” Associate Professor Signal says.

“Sport sponsorship bypasses traditional marketing and gets around the current advertising codes,” says Associate Professor Signal. “Children see their sporting heroes linked with alcohol. In New Zealand we have already agreed that alcohol should not be marketed to children by traditional marketing. Why should we allow it with sports sponsorship?”

“Rugby league and cricket watchers were not immune, although cricket fans were protected by the absence of a major alcohol sponsor in the Cricket World Cup,” she says.

The research supports high level advice to government to ban alcohol sponsorship of sport. “The 2014 Ministerial Forum on Alcohol Advertising, chaired by Rugby League legend Graham Lowe, argued for banning alcohol sponsorship in sport. We are still waiting for a Government decision on this advice.”

For the study, the researchers chose matches of popular sports with large audiences:

• Rugby League 9s test match (rugby league, women, played in Auckland),

• Australian Open Final (tennis, men, played in Melbourne),

• Asian Cup Final (football, men, played in Sydney),

• Football Ferns International friendly (football, women, played in Chicago) and

• ICC (International Cricket Council) ODI (One Day International) Cricket World Cup Final (cricket, men, played in Melbourne).

“We observed alcohol brands during each of these televised events,” says Tim Chambers, Assistant Research Fellow at the University of Otago, Wellington, currently on a Fulbright Scholarship at Harvard University.

“Audiences were exposed to between 1.6 and 3.8 alcohol brand exposures per minute. Alcohol brands were visible between 42 and 777 times across the games examined. For three out of the five events alcohol brands were visible for almost half of the game,” he says.

“There are many healthy sponsors of sport that could replace alcohol, for example ASB Bank sponsored the ASB Tennis Classic this month. What is needed is the will of both sporting organisations and politicians,” Associate Professor Signal says. “We call upon the government and sporting organisations to support parents to protect their children from alcohol-related harm,” she says.

This summer major televised sports are sponsored by brands including Jacob’s Creek, Woodstock and Heineken.

The World Health Organization also calls for regulation of alcohol sponsorship because of strong evidence of the effectiveness of regulation in reducing alcohol-related harm.


ends

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Ellen Rykers on The Dig: Community Conservation – The Solution To The Biodiversity Crisis?

There are backyard trapping networks doing their bit for Predator Free 2050, farmers planting native trees along their waterways, and iwi protecting whenua rāhui. There are 62 biodiversity sanctuaries across 56,000 hectares, with around two-thirds of them community-led. There are citizen scientists counting birds in their backyards and landowners conserving habitat in 3,500 Queen Elizabeth II National Trust covenants.

It’s increasingly clear that a government agency alone cannot combat the biodiversity crisis successfully. These grass-roots initiatives are a growing resource in the conservation toolbox. More>>

Closing This Weekend! Have Your Say On The Issues For NZ's New Biodiversity Strategy

Scoop and PEP invite you to help decide how we should protect and restore our biodiversity over the next 50 years using Scoop’s online engagement platform, HiveMind. HAVE YOUR SAY HERE>>

Biodiversity HiveMind Preliminary Progress Report
Open data report summarising preliminary findings of the Biodiversity HiveMind. Read Progress Report Here>>

 

PM In Japan: Jacinda Ardern’s Remarks Following Abe Summit

Today we discussed a wide range of topics. Broadly the themes were: a deeper, high-value trade and investment relationship, greater cooperation in the Pacific; and strengthening our security partnership. More>>

ALSO:

Replacing All But Chair: Twyford Appoints Five NZTA Board Members

Transport Minister Phil Twyford today announced the appointment of five new members to the NZ Transport Agency Board... There remain two vacancies on the NZTA Board which will be filled in due course. More>>

ALSO:

Climate Change: Adaptation And Risk Assessment Framework Released

“We are already experiencing the effects of a changing climate such as coastal inundation and increasingly frequent and severe droughts, floods, fires and storms. This framework is an acknowledgement that we must start adapting”, James Shaw said today. More>>

ALSO:

Ihumātao: Mana Whenua Reach Decision On Land

Māori King Tūheitia says mana whenua have finally reached consensus over what to do with Ihumātao - they want it back. More>>

ALSO:

PM To Japan, New York: Ardern To Meet Trump During UN Trip

“I’m looking forward to discussing a wide range of international and regional issues with President Trump, including our cooperation in the Pacific and the trade relationship between our countries." More>>

PM's Post-Cab: "A Way Forward"

At Monday's post-cabinet press conference, Prime Minister Jacinda Ardern announced a number of actions in response to the Labour Party's mishandling of sexual assault complaints. More>>

ALSO:

Gordon Campbell: On Allegations Of Left Wing Media Bias

“Left wing bias” accusations date back at least to the mid 1990s... The charge of left wing bias was ridiculous then, and is ridiculous now. More>>

Next Wave Of Reforms: Gun Registration And Licensing Changes Announced

“The Bill includes a register to track firearms and new offences and penalties that can be applied extraterritorially for illegal manufacture, trafficking, and for falsifying, removing, or altering markings – which are a new requirement under the Firearms Protocol.” More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels