Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Let’s Do This - Labour Launches First Election TV Ad

Let’s do this. Labour’s first TV election advert launched

Labour’s first election TV advertisement focuses on the opportunity New Zealanders have at this election to seize the moment and vote for a Party that will start to build a better country.

Narrated by Labour Leader Jacinda Ardern, the ad features New Zealanders from all walks of life, as we follow Jacinda from her offices in Parliament to speaking at the Labour Party’s campaign launch.

Created in little over two weeks and filmed over seven days, the ad was produced by creative agency Augusto, supported by a number of creative individuals.

Leon Kirkbeck, co-founder of Augusto, said: “After Jacinda became Leader, a collaboration of passionate creative individuals came together to devise a new advertising campaign that reflected Jacinda’s optimism, energy and determination to make New Zealand better.”

“The urgency required quick thinking and fast decisions, so after two concepting sessions, filming began and the final shots were captured live at the Labour Party campaign launch less than 48 hours ago,” said Leon Kirkbeck.

Labour’s 2017 Campaign Manager, Andrew Kirton, said: “We are stoked with the new ad and hope New Zealanders will like it to. We wanted to convey a message that this election is a key moment in time, where we can either vote for more of the same, or vote for a leader and a party that has a positive vision for the future.”

The TVC features the sound-track ‘Always On My Dub Mind’ by Tiki Taane. It goes to air tomorrow, 23 August 2017.

To view the 30 second version of the ad, click here.


ENDS


Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines



Gordon Campbell: On Dune 2, And Images Of Islam


Depictions of Islam in Western popular culture have rarely been positive, even before 9/11. Five years on from the mosque shootings, this is one of the cultural headwinds that the Muslim community has to battle against. Whatever messages of tolerance and inclusion are offered in daylight, much of our culture tends to be hostile to Islam when we’re sitting in the dark, with popcorn.
Any number of movie examples come to mind, beginning with Rudolf Valentino’s role (over a century ago) as the romantic Arab hero in The Sheik...
More


 
 


Government: One-stop Shop Major Projects On The Fast Track

The Coalition Government’s new one-stop-shop fast track consenting regime for regional and national projects of significance will cut red tape and make it easier for New Zealand to build the infrastructure and major projects needed to get the country moving again... More

ALSO:


Government: GPS 2024: Over $20 Billion To Get Transport Back On Track
Transport Minister Simeon Brown has released the draft Government Policy Statement (GPS) on Land Transport, outlining the Coalition Government’s plan to build and maintain a transport system that enables people to get to where they need to go quickly and safely... More

ALSO:

Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More


Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.