Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Sir Rod Stewart and Thor Bjornsson Feature in New Campaign

Sir Rod Stewart and Game of Thrones star Thor Bjornsson Feature in New Eco Campaign

Sodastream Takes It up a Notch with New Environmental Campaign Calling upon Consumers to Go Reusable

SodaStream International LTD. today unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste.

“Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life,” said Daniel Birnbaum. “In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”

To view the video, click here.

Lead by Sir Rod Stewart as the sea turtle, recurrent celebrity Thor “The Mountain” Bjornsson, rising talent Sarah Catherine Hook, a choir of people and marine animals injured by plastic parts sing extract from “Ocean of Change”, song written for SodaStream for this campaign.

“I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign,” commented Sir Rod Stewart. “If it helps raise awareness and effect simple changes like switching to reusable bottles then I’m honored to be a part of it.”
The video has been launched in tandem with the website www.FightPlastic.com, where SodaStream encourages consumers to take a stand against single-use plastic.

“While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles,” continued Birnbaum. “SodaStream hopes that this campaign will encourage many to make the change. It’s in our hands.”

Go to www.FightPlastic.com to be a part of the change and learn about SodaStream’s ongoing mission to stop single-use plastic pollution.


High res images can be found here
________________________________________
Ocean of Change lyrics.

A tear of sorrow
Tears of hope
An ocean of regret
I never meant to hurt you so
It is not over yet

We can still make this right again
We can still save ourselves
Oceans are the springs of life
They’re crying S.O.S

Now it is the time for a change it’s in our hands Now it is the time for a change it’s in our hands

Will piles of trash and poisoned seas
be our legacy?
Our kids deserve much more than that
A world - pollution free

We can still make this right again
We can still save ourselves
Oceans are the springs of life
They’re crying S.O.S

Now it is the time for a change it’s in our hands Now it is the time for a change it’s in our hands

ends

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Whether Trump Is Likely To Be Impeached

'Tis the season to be jolly, and for wrapping a plea bargain under the Christmas tree for all ye formerly merry, Trump-connected gentlemen.

Reportedly, Michael Cohen, Paul Manafort and Michael Flynn have all been co-operating with the probe led by special counsel Robert Mueller.

Flynn has done 19 interviews so far. So what chance has the Trump presidency got of surviving, all things considered? More>>

 
 

Dealing Crackdown, Addiction Support: Government Action On Synthetics

The NZ Drug Foundation has welcomed the Government’s response to synthetic drug deaths. The response strikes a balance between giving law enforcement the tools they need to target criminal networks and changing drug law to make it easier for people to access help when they need it. More>>

ALSO:

Strategy Committee Unanimous: Wellington To Forge Ahead With Convention Centre

The three-storey Cable Street building, with around 18,000-square metres of floor space, will comfortably be able to host 1500 people for conventions. It includes a 1651sq m exhibition area that will attract international exhibitions too big for nearby Te Papa and provide an always-changing visitor attraction. More>>

ALSO:

Surveying The Surveillance: First IGIS Review Of Warrants Under New Act

The report sets out the Inspector-General’s interpretation of the new warrant provisions under the ISA and her expectations of the GCSB and NZSIS when they prepare warrant applications. More>>

SSC: 2018 Public Service Workforce Data Published

State Services Commissioner Peter Hughes has published the 2018 Our People, Public Service Workforce Data , which shows the Public Service is making significant progress in important areas. More>>

ALSO:

Sinking Cap: Auctions, Permanent Forests, Added To ETS

The move to auctions, signalled in an August consultation paper, will help put a cap on the number of emission units available over time. Annual announcements, looking forward five years, will help provide certainty for scheme participants, she said. More>>

ALSO:

Joint Select Committee Report: Achieving Smokefree 2025

In a historic first for select committees, the Māori Affairs Committee and the Health Committee presented their joint report on achieving the Smokefree 2025 goal to the House on Tuesday, 11 December 2018. More>>

"Shared Interests And Democratic Values": Peters To Visit USA

Deputy Prime Minister and Foreign Affairs Minister Winston Peters will travel to Washington D.C. for talks with US Secretary of State Michael R. Pompeo and other senior members of the US Administration. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels