Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


NZers sell marketing technology back to Japanese

Media Release
For immediate release
Photos on request from Botica Conroy


New Zealanders sell marketing
technology back to Japanese

Auckland, 19 September 2000 - In a variation on the coals to Newcastle theme, an Auckland company has taken Japanese-created card technology and is selling it back to customers in Japan.

Visible Results Limited, a subsidiary of The Atlantis Group, today announced it has reached agreement with Japanese restaurant chain, T Y Harbor, to use the New Zealand company’s loyalty technology.

Under the agreement, Visible Results will supply its loyalty technology to T Y Harbor to drive its customer loyalty programme using the GraphiCard™ technology. This thermal read/write card technology was originally developed in Japan. Visible Results is the first company in the Asia Pacific region to use the rewritable card in an interactive loyalty based application.

Visible Results has linked its proprietary software to the card technology to create loyalty programmes for Mobil in New Zealand, Caltex in Singapore and Dymocks in Australia. The cards have a rewritable message face. Each time the card is used, new information is displayed, including the customer’s points total, promotional games and media messages.

By linking the GraphiCard™ with Visible Result’s intelligent loyalty software, the cards can display messages that are personalised to the card user. For example, when a person with an interest in motor vehicles makes a purchase, they may receive a limited time offer for a car magazine subscription.


Visible Results CEO, Michael Whittaker, says the Visible Results technology takes loyalty programmes and targeted point of sale marketing to new levels.
“Using this technology we are able to target consumers in ways that range from the very broad to the extremely specific. We are able to direct communication toward an organisation’s most profitable customer segments, ensuring those people receive relevant higher value rewards”.

Director of TY Harbor, Kouhei Terrada, was impressed by the Visible Results technology as it allowed them to further strengthen the bond between restaurateur and diner. “The Visible Results technology will have strong appeal in Japan where technological marketing and mass customisation are widely accepted and effective customer relationship tools.”

Mr Terrada said that among other applications, the Visible Results technology enables the restaurant chain to recognise the wine a customer has purchased with their meal and offer rewards of a similar quality and value.

Editors’ Note:

About Visible Results
Established in New Zealand in 1997, Visible Results launched with its first client 2 years ago. Today, the company has subsidiaries in Singapore, Australia, and Japan. Employing in excess of 40 specialist staff, it has quickly become one of Asia Pacific’s leading customer relationship companies serving an ever growing client base across convenience, fast food, fuels and the general retail industry.
Visible Results multimillion dollar investment into a future proof “customer relationship management” platform enables retailers the opportunity to access advanced transaction processing, customer analysis and e-commerce related facilities that have previously only been available as a result of expensive custom designed business solutions.
The future of Visible Results lies not only in its ongoing commitment to investment in technology, and adoption of sound best practice principals, but most importantly in the consistent delivery of accountable and successful programmes to clients.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news