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Brave New World online expert brings US lessons

FOR IMMEDIATE RELEASE


Brave New World online expert
brings lessons from the US


AUCKLAND – 29 September, 2000 –After three years working in the US as a Marketing Consultant for a number of Internet start ups, Cameron Clayton joins New Zealand’s largest online marketing solutions company, Brave New World, as an Account Manger.

Cameron will manage blue chip clients such as Southern Cross Healthcare, Glaxo Wellcome, Jannsen Cilag, IBM, Iomega and Intel. He will also be responsible for implementing online campaigns and reviewing campaign performance via Brave New World’s impressive portfolio of online measurement tracking tools.

“The online marketing industry is relatively green in New Zealand but there’s great potential to become globally competitive in this area,” says Cameron. “The ability to share some of the trends and experiences from the US with clients has been valuable to avoid some of the common pitfalls many new companies are experiencing.

“Presently, there are exceptional opportunities for our clients to use tools like HTML email and viral marketing to develop close relationships with their customers and grow their business exponentially. Bottom line, our clients want results that are measurable. Our clients want to be innovative and to be first movers. Brave New World looks to help them achieve this through leading edge, fully-integrated marketing solutions.”

“Cameron’s appointment adds another dimension to the online team,” says Jason Paris, General Manager for Online Media, Brave New World.

“Although overseas markets are important for us to look to for future direction, they don’t always work in New Zealand. Combining Cameron’s US knowledge with our existing New Zealand and international campaigns allows us to implement the best parts of proven marketing strategies to maximum return for our clients.”

Prior to joining Brave New World, Cameron worked for US companies including WebMD, Healtheon, Scitor.com, Techfi.com and Alteon WebSystems. During this time, Cameron was involved in devising marketing strategies to internationalise websites, creating marketing plans for venue capital financing and developing global distribution rollout plans.

Further, he has been a Sales and Marketing Representative for Warner Lambert/ Parke Davis.

Cameron has a degree in Business Management (majoring in Marketing and International Management) from the University of Waikato.

He will report to Jason Paris, General Manager for Online Media, Brave New World.


END

About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.

Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.

For further information, please contact:

Cameron Clayton, Brave New World, tel: +64 9 358 2448, mob: 021 550028, email: cameron.clayton@bravenewworld.co.nz
Nimita Morarji, Botica Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058, email: nimitam@bca.co.nz

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