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MessageMedia Secures Deal with The Warehouse

MessageMedia Secures Deal with The Warehouse, Delivering E-Mail Marketing Solutions with UnityMail

Messaging Leader Works With New Zealand’s Number One Retailer To Create Target-Specific Marketing Campaigns

AUCKLAND, 5 December, 2000 – MessageMedia New Zealand, the leading provider of strategic messaging solutions and services, announced today that it has signed a contract with The Warehouse to handle delivery for its opt-in e-marketing communications.

“We are delighted to be working with The Warehouse Limited”, says Chris Price, General Manager of MessageMedia. “As New Zealand’s pre-eminent retailer, they have very quickly recognised the power of one-to-one email marketing, giving them the ability to deliver personalised and relevant marketing messages to their customer base. We look forward to helping The Warehouse use e-mail to further build their brand and expand their reach.”

“E-Mail offers us a new channel to reach customers opening up so many new marketing opportunities. This agreement demonstrates our continued focus on expanding electronic commerce channels,” says Grant Jennings, Marketing Manager for The Warehouse. “With our unique, targeted marketing needs, Message Media was the best choice to handle our specialised e-mail marketing campaigns.”

The Warehouse with its unique and extensive customer base will use e-mail marketing to tailor specific marketing offers and promotions, driving increased customer communication and retention.

MessageMedia Solutions and Business Applications
MessageMedia’s e-mail marketing and customer service solutions enable businesses to maximise the opportunities e-mail offers as a communications channel with their customers. MessageMedia benefits clients by increasing customer acquisition, retention and loyalty, and by reducing related operational technology risks in executing large-scale e-mail programs.

MessageMedia works with companies in financial services, technology, publishing, entertainment, retail and ISPs/portals. The company offers a variety of e-mail messaging solutions, which help organisations create and deliver sophisticated database-driven marketing programs. These solutions help MessageMedia’s clients build, strengthen and enhance customer relationships online and help them keep in touch with their employees, prospects, shareholders, suppliers, distribution partners and other groups.

About MessageMedia

MessageMedia is a leading international company that provides advanced messaging solutions for building and enhancing online customer relationships.

MessageMedia’s launch in New Zealand is a joint venture between eVentures New Zealand and MessageMedia Inc.

Software solutions are hosted on MessageMedia’s server and provide advanced e-mail management and relational database capabilities, allowing clients to develop and deliver targeted, personalised and trackable permission-based marketing campaigns. MessageMedia’s software is accessible via the Internet 24 hours a day, 7 days a week, and provides organisations with the flexibility and power to deliver e-mail campaigns of any scale on time.

A SOFTBANK affiliate, MessageMedia Inc. was founded in 1994 in the US and is publicly trading on the NASDAQ. Some of MessageMedia Incorporated's clients include Yahoo!, E*TRADE, Barclay’s Bank, The Wall Street Journal, Microsoft, Readers Digest, Compaq and Universal Studios.

Contact information:

Chris Price, General Manager
MessageMedia NZ Ltd.
Tel (09) 359-5000,

Grant Jennings, Marketing Manager
The Warehouse NZ Ltd
Tel (09) 489 7000,

Nicholas O’Flaherty, Director
Bullet PR Ltd
Tel (021) 303-181,

MessageMedia NZ Ltd.
Level 2, 12 Viaduct Harbour Avenues, Maritime Square
Auckland, New Zealand
Ph (09) 359-5040: Fax (09) 359 5041

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