Internet Expert Appointed To Brave New World
AUCKLAND – 6 December, 2000 – Andrew Larkin, is the newly appointed Senior Technical Internet Consultant for Brave New World, New Zealand’s largest integrated marketing solutions company.
In this role he will be responsible for designing and delivering internet solutions for Brave New World’s blue chip clients. This includes technical design solution and implementation (e.g., viral marketing campaigns), project leadership and delivery management for traditional and online marketing campaigns.
Andrew brings to the role extensive knowledge and experience in the area of online planning, project management and software development. His focus will be to develop, build, design and implement new media technologies for clients to ensure they achieve increased marketing effectiveness of their campaigns.
“Viral marketing, one of the growing online advertising tools, transcends traditional methods of advertising. For example, a creatively designed email can be sent to 50 people and end up reaching over 3,000 people within a very short space of time. This often results in increased awareness, word of mouth and also triggers greater purchase behaviour,” says Andrew. (To view examples of viral marketing campaigns devised by Andrew visit: www.emerge.co.nz)
Andrew brings a wide range of
skills to Brave New World in the form of creative design and
technical expertise as a software developer,” says Dave
Clark, Marketing and Communications Director of Brave New
World. “His passion and enthusiasm for electronic
marketing, combined with his ability to conceive innovative
ways of targeting audiences, will enable us to continually
create effective online solutions for our clients.”
Recent projects Andrew has been responsible for designing have created a launchpad for marketers to reach specialist markets. These include H30, a recreational service profiling users of surf.co.nz, (which Andrew maintains with business partner Keith Redmond), snow.co.nz and windsurf.co.nz .
Prior to joining Brave New World,
Andrew was Senior Technical Project Manager for Advantage
Group leading Java e-commerce development and also a Lead
Developer for Internet Integrator, gen-i limited (formerly
Wang New Zealand). As an architect in the development of
Internet business solutions for both of these organisations,
he developed experience in understanding business and user
requirements, scoping and technical solution design and
Andrew has also led the development of a number of web development client projects, using a broad range of Internet and SQL database development tools. These includeclients such as The Public Trust, Telecom, Bluestar Office Products, Bennetts Bookstores, Lyttelton Port Company, Nutricia, Milburn and Cogent Communications.
He holds a Bachelor of Arts majoring in Languages and Fine Arts Certificate of Proficiency (Film and broadcast) from the University of Canterbury.
About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.