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Revolutionary E-Marketing Tool Launches In NZ

MEDIA RELEASE 8 February 2001


Jabmail a revolutionary e-marketing tool, was launched in Auckland today in the first of a series of global launches.

Developed in Australia, a Jabmail is a rich animated email with all the functionality of a leading edge website. However unlike other email marketing tools Jabmail will run without the need for software or plug-ins and will work in an offline environment.

Jabmail has attracted strong interest from leading New Zealand advertising agencies and marketers who view e-marketing as a high priority. Jabmail not only allows business to reduce the costs associated with print and production, but also offers total control over the marketing dollar says the Director of in New Zealand, John McGlinchey.

"Jabmail is much more than just an animated email and this is reflected in the positive response we have had to date. Jabmail has an extremely sophisticated 'back end' that puts customer information and campaign data at the senders fingertips. Once they realise the potential of the application, ad agencies and marketers become very excited by the possibilities," said John.

Jabmail is not reliant upon attachments or .exe files which raise fears about viruses and are often blocked by company firewalls. The audio visual content is embedded in the email. Jabmail combines the speed of email with the impact of rich media.

"Jabmail is like putting your multi-media and e-commerce enabled website - with all its excitement, colour and movement - right under your customers' nose. Instead of them having to find you, you deliver your message to them" said John McGlinchey.

Jabmail provides recipients with total control over contact made by a business with the opportunity to "opt out" of a campaign at any stage. Jabmail will arrive with a digital certificate to confirm the sender, avoiding the potential for viruses.

New Zealand was chosen to lead the global launch of Jabmail because of the high level of internet penetration and the ease and speed with which Kiwis adopt new technology.

About was established in 2000 and is an affiliate office of Jab Creative Pty Ltd. is based in Newmarket, Auckland and has a staff of seven all of whom have a broad depth of marketing and media experience from time spent in the communications and advertising industries.

Jab Creative, the developers of Jabmail provide a full range of services to clients, delivering effective e-marketing campaigns from the market research phase right through to e-commerce solutions at point of sale. Jab Creative has offices located in Boston, Los Angeles, Sydney, Brisbane and London.

To learn more about Jabmail visit:

For further information please contact:

John McGlinchey 09-377-5600


Jeremy Seed Hill and Knowlton 09-367-6370

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