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Computer Works Announces Major International Sale

Media Release from Computer Works Ltd.


Computer Works Announces Major International Sale of MailRules 2.1 to Australian Music Retail Industry

Kiwi Business Automation Software to update Aussie music charts using Email

AUCKLAND ¡V 9 April 2001 ¡V New Zealand software developer and exporter, Computer Works Ltd, today announced a major deal with Australian software company, MMS Retail Solutions Pty Ltd. The agreement involves the sale over 12 months of several hundred licences of MailRules 2.1, Computer Works¡¦ internationally successful business automation software tool that uses email. The significant export success comes a mere four weeks after the launch of the product by IT Minister, Hon. Paul Swain in Auckland.

Based in Sydney, MMS Retail Solutions use MailRules in a variety of applications including the transmission of sales figures within Australia¡¦s major music buying group, as well as the electronic gathering of data to compile the weekly Australian music charts. ¡§Prior to MailRules, the complexity and cost of transmission precluded the participation of many retail outlets in most of our initiatives,¡¨ said Geoff Rudd, MMS General Manager. ¡§MailRules is miles ahead in cost, ease of use and reliability when compared to the alternatives and it has made it possible for even the smallest independent retailer to take part in industry initiatives.¡¨

Announcing the deal with MMS, Computer Works CEO, Mike Mohanbhai, said that the Australian company has also become Computer Works¡¦ first offshore reseller since the launch of MailRules 2.1 in March. ¡§In addition, we have concluded agreements with three New Zealand resellers, namely ATL Systems NZ Ltd, Enterprise Wide Solutions Ltd and the Electronic Commerce Network Ltd,¡¨ he said.

¡§The deal with MMS Retail Solutions in Australia is a further validation of MailRules 2.1 as a world-class product. The various applications of MailRules within the Australian music industry highlight the retail sector as one of our key target markets. Another retail customer in the United States, Curry Oil Ltd, uses MailRules to transmit data within its chain of petrol stations. As a result of these successes, we are receiving significant interest from the retail sector in general both in New Zealand and overseas.¡¨

Some 50% of MMS¡¦ retail client base are members of the Leading Edge Group, a buying group representing some 1000 independent retailers across 7 retail categories. Working specifically with Leading Edge¡¦s music group, MMS is using MailRules to provide the transmission mechanism to allow sales data from each independent retailer across Australia to be gathered on a daily basis at the Leading Edge head office in Sydney. MMS combines the power of MailRules with proprietary scheduling software to fully automate the process with no intervention required on the part of retailers.

MailRules updates weekly Australian music charts, ARIAnet

MMS currently facilitates the collection of music retail sales data used in the collation of the weekly music charts for ARIA, the Australian Recording Industry Association ( The ARIA charts are the premier music sales based charts in Australia. Instigated in 1983, a new era for the ARIA charts began in 1997 when for the first time, Australia's Top 100 Singles and Albums charts were compiled from 100% electronically gathered data. The new generation chart was given a new name, ARIAnet.

Data representing some 700 retail outlets across Australia is collected by MMS for ARIAnet. MMS has been looking for a reliable alternative to its incumbent Telstra X400 MEA network for the transmission of the data. ¡§The legacy nature of the software used in the data transmission from retail outlets is a continual cause of delay and frustration,¡¨ said Mr Rudd. ¡§MMS is currently 'beta' testing data transmission using MailRules email technology and automation/scheduling software with the intention of swinging all data transmission to MailRules over the next 12 months.¡¨

About MMS Retail Solutions Ltd

In business since 1992, MMS has developed a strong presence in the Australian music industry through the supply of point of sale (POS) and inventory control software and catalogue data to retail, as well as facilitation and consultancy services to the major industry body ARIA, the Australian Recording Industry Association.

MMS has 240 retail clients using WinSTORE POS and store management software. MMS is the predominant supplier of software to independent music retailers in Australia with its client base representing over 80% of independent music retailers who use computerised POS and store management software.

MMS is currently building a catalogue distribution service that will make various industry catalogues available to retailers. As an initial service MMS will distribute the Valley Media music catalogue out of the United States to its client base. Using MailRules, catalogue updates will be distributed on a weekly basis via email to retailers. MMS is currently talking to a number of Australian music retail suppliers in regard to facilitating the distribution of their product catalogues.

A number of MMS retail clients run small chains, anywhere from 2 to 15 stores. A 'MultiStore' option of the WinSTORE POS and store management software is used in concert with MailRules to allow stock data from all stores within the chain to be constantly updated so that any one store has access to stock available at other stores. Stores can place customer orders or place stock transfer requests against any other store's stock with the orders and transfer requests using MailRules. More information on MMS is available at

About MailRules

First released in 1999, MailRules is an e-Commerce collaborative software tool that uses email to automate the rapid transfer of information securely and cost-effectively. ¡§Organisations need to move and update information securely,¡¨ explains Mr Mohanbhai. ¡§Until now the usual method employed to achieve this has involved costly solutions customised for specific proprietary systems, but our clients required a simpler and cheaper option. MailRules was developed by Computer Works to meet this gap in the market.¡¨

Based on the Windows platform, MailRules is a ¡¥transport facility¡¦ that allows companies to develop their own functionality. With MailRules, companies are able to reduce costs in data entry and leased lines; send large files over the Internet securely; synchronise work file updates on multiple computers; centrally manage information; install software at remote locations and automatically process online orders into accounting systems.

After only nine months on the market, more than fifty organisations around the world use MailRules, including Curry Oil in the United States, Osmoflo in Australia and CEVI NV in Belgium. In New Zealand, users include Nike, Mainfreight and Pit Stop.

About Computer Works Limited

Established in 1992, Computer Works Ltd is a wholly owned New Zealand software company that specialises in local area networks. The company provides network management services to its varied clients, many of whom are multi-national corporations with mission critical applications requiring a high level of support. These services include systems design, evaluation, product selection and implementation of local area networks.

Computer Works also specialises in software development. In-house systems analysts and programmers use powerful programming and database tools for customised software development. Computer Works solutions are deployed where standard packages do not provide a suitable match to customer needs or where supplementary programmes are required to augment existing systems.

Computer Works Ltd is a Microsoft Certified Solution Provider, Novell NetProvider and an Authorised Strategic Provider of Rockwell Software.

More information on Computer Works Ltd and MailRules is available at

For further information, please call:
„h Mike Mohanbhai, Chief Executive Officer, Computer Works Ltd, Tel: 09 524-4251, Email:
„h Richard Millar, Consultant, Computer Works Ltd, Tel: 025 921-219, Email:
„h Nicholas O¡¦Flaherty, Director, Bullet PR Limited, Tel: 021 303-181, E-mail:

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