Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Rural portal spurs IT upgrade among farmers

Rural portal spurs IT upgrade among farmers

The emergence of Internet and website services tailored to rural needs has resulted in an uptake of information technology among farmers.

RD1.COM chief executive Neal Murphy said the company had sold more than 400 personal computers to farmers in the last 10 weeks, suggesting that newcomers and not only existing Net users were being attracted by online services.

The computer deal offered by RD1.COM included a start-up kit to get farmers online. RD1.COM estimates around 46% of farmers have Internet connections. Around 60% of farmers are thought to own computers.

“We’ve become an important PC retailer almost by accident,” said Mr Murphy, referring to the strong demand from farmers for new PCs that are Internet ready.

He said that the response underscored that farmers knew the value of the Internet to their business.

“Now that there are services specifically for them, they’re more willing to invest in the technology to go online.”

Mr Murphy said that RD1.COM’s goal was not only to develop its traditional rural supplies business using e-commerce, but to expand the rural supplies and services market.

“We know we’re growing the market, as well as competing harder within existing rural services,” said Mr Murphy.

RD1.COM now has more than 12,000 registered users around the country, and more than 6,000 items available at its online store at www.rd1.com.

Mr Murphy said that the response had been strong not only in the Waikato, but also in the deep south which is experiencing major development in the dairy sector.

“There’s no doubt that the Internet and the kinds of services RD1 offers will be integral to future farm management,” said Mr Murphy.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news