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Compudigm, Harrah’s Sign Agreement

1 May 2001
Compudigm, Harrah’s Sign Data-Visualization Agreement

Compudigm International is to install its innovative data-visualization software, seePOWER, at Harrah’s corporate headquarters in Las Vegas.
An agreement has just been signed between Compudigm International and Harrah’s Entertainment Inc, which could lead to further installations at Harrah’s casinos nationwide, based upon Compudigm’s performance against various acceptance criteria.
Andrew Cardno, President and CEO of Compudigm, says the company is looking forward to working with the largest, most prestigious and most information-driven company in the gaming world.
Founded more than 60 years ago, Harrah’s Entertainment, Inc. is the most recognized and respected name in the casino-entertainment industry, operating 21 casinos in the United States under the Harrah’s, Rio and Showboat brand names, with a combined database of more than 19 million players.

“We know one of the biggest issues facing casino management is cutting through the clutter of disparate bits of data to get a clean, overall picture of the whole operation,” Cardno says. “seePOWER gathers data from across the casino floor and displays it in a visual format. In simple terms, it is a highly efficient means of gathering business information to monitor and improve performance, which then leads to more effective gaming-machine management and a thorough interpretation of business trends.
“We have developed a solution which enables casinos to view their operational and customer- loyalty data in a very simple and user-friendly manner. By turning data into pictures, we have revolutionized the way business professionals view data and make the business decision-making cycle faster and easier,” says Cardno.
The installation of seePOWER at Harrah’s will provide a comprehensive picture of the performance of each slot machine based on location, game type, denomination and overall contribution to the property’s bottom line. By providing insight into the traditionally difficult area of managing machine performance through time and the location of gaming machines, seePOWER will enable Harrah’s managers to fine-tune their operations virtually and see the gathered data in visual format.
“Compudigm’s visualization software, which augments Harrah’s sophisticated, industry-leading customer relationship management capabilities, is expected to be a powerful tool for enhancing customer relationships,” says John Boushy, Harrah’s Entertainment Senior Vice President of Operations Products and Services and Chief Information Officer.
“Compudigm will fully integrate seePOWER with our award winning data warehouse and will access both customer and slot performance information, without replication. As a result, seePOWER should enable Harrah’s to more easily determine the most popular slot products for our players by displaying the flow of traffic and revenues across the casino floor. Providing the right slots at the right places to our customers is just one more way we expect to continue to grow our revenues.”
Both companies have been recognized for their innovation by The Data Warehouse Institute (TDWI), with Compudigm winning TDWI 2001 Pioneering Product Award and Harrah’s Entertainment, Inc., a TDWI 2000 winner of the Leadership in Data Warehousing Award
Compudigm’s software is currently being installed in the Hard Rock Hotel & Casino in Las Vegas and is marketed by International Game Technology. seePOWER was developed for the gaming industry in 1999.

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