Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Compudigm, Harrah’s Sign Agreement

1 May 2001
Compudigm, Harrah’s Sign Data-Visualization Agreement

Compudigm International is to install its innovative data-visualization software, seePOWER, at Harrah’s corporate headquarters in Las Vegas.
An agreement has just been signed between Compudigm International and Harrah’s Entertainment Inc, which could lead to further installations at Harrah’s casinos nationwide, based upon Compudigm’s performance against various acceptance criteria.
Andrew Cardno, President and CEO of Compudigm, says the company is looking forward to working with the largest, most prestigious and most information-driven company in the gaming world.
Founded more than 60 years ago, Harrah’s Entertainment, Inc. is the most recognized and respected name in the casino-entertainment industry, operating 21 casinos in the United States under the Harrah’s, Rio and Showboat brand names, with a combined database of more than 19 million players.

“We know one of the biggest issues facing casino management is cutting through the clutter of disparate bits of data to get a clean, overall picture of the whole operation,” Cardno says. “seePOWER gathers data from across the casino floor and displays it in a visual format. In simple terms, it is a highly efficient means of gathering business information to monitor and improve performance, which then leads to more effective gaming-machine management and a thorough interpretation of business trends.
“We have developed a solution which enables casinos to view their operational and customer- loyalty data in a very simple and user-friendly manner. By turning data into pictures, we have revolutionized the way business professionals view data and make the business decision-making cycle faster and easier,” says Cardno.
The installation of seePOWER at Harrah’s will provide a comprehensive picture of the performance of each slot machine based on location, game type, denomination and overall contribution to the property’s bottom line. By providing insight into the traditionally difficult area of managing machine performance through time and the location of gaming machines, seePOWER will enable Harrah’s managers to fine-tune their operations virtually and see the gathered data in visual format.
“Compudigm’s visualization software, which augments Harrah’s sophisticated, industry-leading customer relationship management capabilities, is expected to be a powerful tool for enhancing customer relationships,” says John Boushy, Harrah’s Entertainment Senior Vice President of Operations Products and Services and Chief Information Officer.
“Compudigm will fully integrate seePOWER with our award winning data warehouse and will access both customer and slot performance information, without replication. As a result, seePOWER should enable Harrah’s to more easily determine the most popular slot products for our players by displaying the flow of traffic and revenues across the casino floor. Providing the right slots at the right places to our customers is just one more way we expect to continue to grow our revenues.”
Both companies have been recognized for their innovation by The Data Warehouse Institute (TDWI), with Compudigm winning TDWI 2001 Pioneering Product Award and Harrah’s Entertainment, Inc., a TDWI 2000 winner of the Leadership in Data Warehousing Award
Compudigm’s software is currently being installed in the Hard Rock Hotel & Casino in Las Vegas and is marketed by International Game Technology. seePOWER was developed for the gaming industry in 1999.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Manawatu-Whanganui Projects: PGF Top-Up To Rural Broadband Roll-Out

The government has effectively raided the $3 billion Provincial Growth Fund to top up the budget for the second phase of its rural broadband initiative, filling in mobile 'black spots' and ensuring broadband is available to marae that don't have access now. More>>


Other Windy Cities: Auckland-Chicago Named A Top 10 ‘Most Exciting’ New Route

The inclusion of Auckland-Chicago on Lonely Planet’s Where to fly in 2019? The 10 most exciting new flight routes list comes just two weeks before Air New Zealand prepares to celebrate its inaugural flight to Chicago’s O’Hare International Airport on 30 November. More>>

Deadly Strain: ESR Ups Its Reporting On Meningococcal Disease

The increasing number of cases of Group W Meningococcal disease (MenW) has prompted ESR to increase its reporting on the disease to the Ministry of Health. ESR has upped its reporting to weekly. More>>


Very Small Things: "Game-Changing" 3D Printing Technology Launched

New Zealand microfabrication researchers Andrea Bubendorfer and Andrew Best, the co-inventors of a new way of fabricating very small things with Laminated Resin Printing (LRP), are part of Callaghan Innovation’s MicroMaker3D team launching the new patent pending technology in the US this week. More>>