Beauty Direct and Varsity.co.nz form partnership

Press Release
Issued: Monday, 7th May, 2001

Beauty Direct and Varsity.co.nz form strategic partnership

Listed online retailer and direct marketer Beauty Direct (www.beautydirect.co.nz) and student portal Varsity.co.nz (www.varsity.co.nz) have announced a strategic partnership. The relationship will see Beauty Direct supply content to Varsity.co.nz for a new beauty section, and allow Varsity.co.nz users to access Beauty Direct’s real time advice service directly from the student site. There will also be monthly giveaways of Beauty Direct products on Varsity.co.nz and one-off promotions such as the current Mother’s Day competition running on the site.
(See http://www.varsity.co.nz/regulars/competitions/index.asp for details).

Beauty Direct MD and CEO, Bronwen Evans, says that her company is keen to build relationships with strong and focussed local sites. “We see businesses like Varsity.co.nz, with its clearly defined, Internet savvy demographic, and deep, regularly updated content, as attractive business partners.”

Varsity.co.nz CEO, Jeremy Hunt, says this development is another example of how his company is building relationships that benefit both the organisations involved and the students that use Varsity.co.nz. “This partnership builds on our relationships with other businesses, for example Trade Me (www.trademe.co.nz), and with not-for-profit entities such as the four student newspapers we publish online, to bring our users content, services, and giveaways that we would struggle to replicate on our own.”

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