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Kiwi Ingenuity Opens Tourism Door To Millions



AUCKLAND, NEW ZEALAND ( June 15, 2001)

DVD Power Ltd announced today, that the major European DVD news site 7th Zone,, profiled the New Zealand Tourism DVD "Coast to Coast", as Feature Article of the Day on its web site, DVD Power Business Manager Allan Shean said.

With over 10,000 DVD movies released to date worldwide, a large number of the estimated 9,000,000 people visiting the web site over the next few days for DVD related news, will for the first time become aware of the world's Ultimate Travel Destination, located half a world away in a land called New Zealand.

"Add approximately 610,000 newsletter subscribers and the numbers aren't too bad in generating an alternative and cost effective method to promote New Zealand as a land of contrasting beauty".

By enhancing majestic beauty with leading edge DVD technology to up the ante, might just be the answer the Tourism Industry is searching for to increase New Zealand's 0.02 -.0.05 percent share in the highly competitive global tourism market, Mr Shean said.

The 7th Zone review can be read in English, French, Spanish,Dutch and German and complements the 8 languages contained on the tourism DVD. The full article can be read at site's DVD index ( and in the archives (

"Following on from the unprecedented global sales of the multilingual tourism DVD, the on-going international media interest, has opened up a whole new way to cost effectively use the back door approach, to generate awarness to millions of people around the world who may never have realised where the No.1 travel destination on the planet really is", Allan said.

"Feedback from round the globe and with the experience gained from producing New Zealand's first DVD for the sell thru market and including 8 languages on the one tourism DVD ( English, Japanese, German, Spanish, French,Italian, Thai and Korean), has shown DVD Power there is a huge new and growing target market internationally waiting to be tapped into using innovative and new ways to deliver the NZ tourism message.

DVD Power, by using a bit of kiwi laterial thinking, combined with award winning DVD expertise, has provided a window of opportunity for the New Zealand Tourism Industry to get a jump start in the highly competitive global tourism market.

"Add passworded training and indepth product knowledge, internet connection etc for a global sales team, and DVD provides an extremely cost effective multilingual method for New Zealand to be promoted in a consistent manner internationally".

"Effective global marketing is all about getting the message retained by the target audience via the most cost effective method available, to push the right buttons in generating the desire and a must have attitude from the customer".

DVD does exactly this and more, in an entertaining and informative way, whether the target market is reached via one to one, one to many or simply by following the lead set by leading companys internationally and given away free, said Mr. Shean.

For further information contact: DVD Power: Allan Shean Tel: + 64 (9) 415 5601 Fax:+ 64 (9) 415 5639 Mob: + 64 (25) 610 2784

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