Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Kiwis Are Six Million Hour Surfers

Online Businesses Must Move Quickly To Secure Customer Loyalty

Auckland – 28 June 2001 – Kiwis clocked up over six million hours of Internet surfing at home during May according to the latest statistics released by Nielsen//NetRatings.

Nielsen//NetRatings, the world's largest and fastest growing Internet audience measurement service, is produced by ACNielsen eRatings.com (a venture between ACNielsen Corp., NYSE:ART and NetRatings, Inc., Nasdaq: NTRT), Nielsen Media Research and NetRatings, Inc.

Brian Milnes, Managing Director Pacific, ACNielsen eRatings.com says this is the first time New Zealand at home surfers have broken the six million hour barrier, a significant milestone in surfing behaviour.

Furthermore, of that time spent surfing, the top five sites only occupied 22 percent of the average Kiwi surfer’s time. This is significantly lower than the global average.

“New Zealanders spend a lot of time surfing around other sites apart from the top global portals,” says Milnes. “Kiwi surfers are still experimenting and discovering which sites most fulfil their needs. Currently Kiwi surfers are looking at an average of 19 sites per month. Our international research suggests in time this will follow US trends and halve.”

In the world’s most mature Internet consumer market, the US, surfers have reduced the number of sites they regularly visit and settled into strong brand loyalty behaviour online.

“The Internet is now seen as a utility in the US and people are picking their favourite sites and sticking to them.”

Nielsen//NetRatings’s research suggests that New Zealand is around 18 months behind the US in terms of Internet consumer behaviour, so the message to local and international businesses looking to acquire a strong loyal following in New Zealand is move fast and move now.

“This is the time for online businesses to attract New Zealanders to their site before we settle down into hard-to-shift surfing patterns,” says Milnes.

“Businesses need to work hard now to convert brand into a loyalty franchise. The implication of our international research is that it will be harder to attract New Zealanders in a year’s time when they have already chosen their favourite sites.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Manawatu-Whanganui Projects: PGF Top-Up To Rural Broadband Roll-Out

The government has effectively raided the $3 billion Provincial Growth Fund to top up the budget for the second phase of its rural broadband initiative, filling in mobile 'black spots' and ensuring broadband is available to marae that don't have access now. More>>

ALSO:

Other Windy Cities: Auckland-Chicago Named A Top 10 ‘Most Exciting’ New Route

The inclusion of Auckland-Chicago on Lonely Planet’s Where to fly in 2019? The 10 most exciting new flight routes list comes just two weeks before Air New Zealand prepares to celebrate its inaugural flight to Chicago’s O’Hare International Airport on 30 November. More>>

Deadly Strain: ESR Ups Its Reporting On Meningococcal Disease

The increasing number of cases of Group W Meningococcal disease (MenW) has prompted ESR to increase its reporting on the disease to the Ministry of Health. ESR has upped its reporting to weekly. More>>

ALSO:

Very Small Things: "Game-Changing" 3D Printing Technology Launched

New Zealand microfabrication researchers Andrea Bubendorfer and Andrew Best, the co-inventors of a new way of fabricating very small things with Laminated Resin Printing (LRP), are part of Callaghan Innovation’s MicroMaker3D team launching the new patent pending technology in the US this week. More>>

ALSO: