Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Redsheriff Adopts Oracle9ias

*** Oracle Provides Infrastructure For Next-Generation Interactive Analysis Products ***

Oracle, the world's largest provider of software for e-business, today announced that interactive measurement and research specialist, RedSheriff, has selected Oracle as the technology platform for its next generation of analysis solutions.

RedSheriff Chief Technology Officer Simon B. Spencer says: "This collaboration heralds the development of the first device-independent real-time audience measurement and business intelligence platform using data warehousing technologies. Businesses will be able to come to RedSheriff and receive unparalleled accuracy and detail of information and from a broader range of digital interactive media. This media will include browser, WAP, Java devices, i-mode wireless, Flash and Shockwave."

** The RedSheriff Solution RedSheriff's innovative business Intelligence solutions have been developed to enable its clients to capture exactly how visitors are using a broad range of interactive digital content ranging from Web, WAP through to Flash and Shockwave. The company's expertise in the collection and analysis of such data provides its customers with business critical information.

The translation of such complex Internet data into a comprehensible data model requires a database environment that is stable, scalable and easy to manage. RedSheriff has selected the powerful Oracle Database to store this information. Data will be further categorised and analysed using Oracle's business intelligence capabilities, which includes reporting and data mining.

The business intelligence information will be delivered to RedSheriff's customers via a personalised Research portal that is being developed using the portal framework in Oracle9i Application Server (Oracle9iAS). Oracle9i AS provides portal technology that allows any user to build, customise and manage a personalised e-business portal within minutes.

Mr Spencer says: "In selecting the Oracle technology we gained a comprehensive and elegant software infrastructure to manage our massive data volumes and to deliver the framework for RedSheriff's powerful research platform. In addition, Oracle9i Application Server provides flexibility and scalability as an applications development environment, enabling RedSheriff to uniquely tailor its research solutions for each customer while still maintaining product and support scalability."

- Ends -

** About RedSheriff RedSheriff is a leading interactive measurement and research firm. Established in 1996, the company has a comprehensive suite of measurement and market research products and services and measures for 600 clients in 30 countries. RedSheriff boasts strategic partnerships with global industry leaders such as ABCe, WPP, Ericsson, AGB, Taylor Nelson Sofres Gallup and Video Research. For more information visit www.redsheriff.com.

** About Oracle Oracle Corporation provides the software that powers the Internet. For more information about Oracle9iAS, please visit: http://www.oracle.com/ip/index.html/content.html

** Trademarks Oracle is a registered trademark of Oracle Corporation. Other names may be trademarks of their respective owners.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Manawatu-Whanganui Projects: PGF Top-Up To Rural Broadband Roll-Out

The government has effectively raided the $3 billion Provincial Growth Fund to top up the budget for the second phase of its rural broadband initiative, filling in mobile 'black spots' and ensuring broadband is available to marae that don't have access now. More>>

ALSO:

Other Windy Cities: Auckland-Chicago Named A Top 10 ‘Most Exciting’ New Route

The inclusion of Auckland-Chicago on Lonely Planet’s Where to fly in 2019? The 10 most exciting new flight routes list comes just two weeks before Air New Zealand prepares to celebrate its inaugural flight to Chicago’s O’Hare International Airport on 30 November. More>>

Deadly Strain: ESR Ups Its Reporting On Meningococcal Disease

The increasing number of cases of Group W Meningococcal disease (MenW) has prompted ESR to increase its reporting on the disease to the Ministry of Health. ESR has upped its reporting to weekly. More>>

ALSO:

Very Small Things: "Game-Changing" 3D Printing Technology Launched

New Zealand microfabrication researchers Andrea Bubendorfer and Andrew Best, the co-inventors of a new way of fabricating very small things with Laminated Resin Printing (LRP), are part of Callaghan Innovation’s MicroMaker3D team launching the new patent pending technology in the US this week. More>>

ALSO: