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Internet World Gets Down To Business

News Release:

INTERNET WORLD GETS DOWN TO BUSINESS WITH EXECUTIVE CONFERENCE LINE-UP

** IT, Commerce Minister to make introductory keynote

The first Internet World conference to hit New Zealand has attracted a host of famed speakers locally and internationally, and will open with a keynote presentation from the Hon Paul Swain, the Minister of Information Technology, Commerce and Communications.

Held in association with TUANZ, New Zealand's leading telecommunications and e-business association, Internet World will run from 9-11 October at Auckland's Aotea Centre.

Mr Swain will be joined by top-level international keynote speakers including:

** Danni Ashe, chief executive and founder of multi-million dollar mulitmedia company Danni's Hard Drive (adult entertainment), and the Guinness Book of Record's most downloaded woman on the Internet. Created by Ashe herself in 1995 with $8,000 worth of computer equipment, the consistent growth and profitability of her web-based business model have been the focus of numerous articles in publications such as The Wall Street Journal, USA Today, The Industry Standard and eCompany Now.

** Ewan Sutherland, academic and Executive Director of INTUG, the International Telecommunications Users Group. Formerly a dean at the University of Wales, Sutherland's work has concentrated on the strategic and policy aspects of business use of telecommunications and information technology.

** Craig Settles, a staunch advocate of creative and outrageous marketing tactics, with more than 13 years experience in developing Internet strategies for companies such as Microsoft, AT&T WorldNet, Lotus and Symantec. Settles is the president and founder of American Internet marketing company Succesful.com, and has also authored two books on the subject.

** Stephen James, one of the world's most recognised experts in computer security and hacking. A "white hacker" by profession, James is the CEO of Australian network security company, IT Audit & Consulting. He is also a former senior consultant with Price Waterhouse, where he consulted to top 100 organisations throughout the world.

** Ross Pfeffer, Marketing Director, Asia Pacific for Southern Cross Cable Networks. Ross is instrumental in promoting the Southern Cross cable to ISPs, carriers, and large bandwidth users in the Asia-Pacific region.

TUANZ Chief Executive Ernie Newman says that the dynamic and diverse line-up of presenters will mean there will be something at Internet World for everyone.

"Some of the world's most lucrative and thriving business models will be critiqued and examined. This is a great opportunity for businesses of all sizes and sectors to discover what makes these models successful and what can be transferred to the New Zealand market."

In addition to the keynote speakers, Internet World will feature local experts from a range of industries, including e-farming, e-travel and e-government.

"Internet World is where business does deals. The complete presentation schedule is full with more than 60 speakers including some of New Zealand's most influential e-business experts," says Mr Wescott.

Penton Media, a leading business-to-business media company based in the United States, hosts the global Internet World conference in more than 27 different countries every year, including North and South America, Europe, Asia Pacific and Australia. The conference and exhibition has served the e-business market for more than seven years and attracts more than half a million people every year, a testament to its growing momentum around the world.

"Internet World is where technology gets translated into concrete business models that reap profits and benefits," says Michael Wescott, Managing Director, Penton Media Asia-Pacific. "The Internet conference programme provides a forum for senior business decision makers to gain critical intelligence on the future of Internet business."

Ends

** About Internet World (www.internetworldasia.com) Internet World is a globally recognised brand associated with high-level B2B conferences and exhibitions. In the Asia Pacific, Internet World holds annual events in Hong Kong, Australia, Taiwan, India, Korea, Indonesia, China, Singapore, Japan and now New Zealand.

** About Penton Media, Inc. (NYSE: PME) Penton Media is a leading diversified business media company that produces market-focused magazines, tradeshows and conferences, and Web sites. Penton's integrated media portfolio serves the following market sectors: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit www.penton.com.

** About TUANZ (www.tuanz.org.nz) TUANZ (Telecommunications Users Association of New Zealand Inc) is a non-profit New Zealand organisation, which represents local business telecommunications and e-business interests. Formed in 1986, TUANZ is committed to ensuring that New Zealand develops a competitive and innovative telecommunications market, by providing information and education, support and inspiration, and an independent forum for businesses to make sophisticated use of technology-based communications in New Zealand.

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For more information, please contact Julie Landry Senior Account Manager Professional Public Relations DDI (09) 979 2022 mob 025 950 962

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