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New Ceritas Digital Says 'e'-nough

$1 million investment responds to customer disillusionment with e-business

Wellington - 6, August, 2001 - Ceritas New Zealand, announced today the launch of Ceritas Digital. Ceritas Digital is the successor to the company's subsidiary, Turing Solutions, the Christchurch-based software development company.

"In direct response to what our customers are telling us, we are moving away from software development to specialise in building digital business engines. This is due to our customers telling us they are sick of the 'e-hype' and want tangible solutions to capture, manage, analyse and then share their organisation's information in the smartest, most cost effective way possible. "It is time to stop focusing on the medium - the Internet - and instead focus on how to leverage the value of information," says Peter Green, General Manager of Ceritas Digital.

Ceritas Digital uses the Microsoft® .NET platform and Pivotal software to enable organisations to better leverage their information assets. In the past Turing Solutions had a reputation as a custom software developer using Java, Oracle, Jade and Microsoft tools. Ceritas Digital will develop only on the Microsoft .NET platform, and will aim to deliver 50%-100% of each solution pre-built.

"Digital business is more than just e-business - it is about leveraging the value of information in its digital form, " says Peter Green.

"Companies have traditionally used four separate methods to manage their organisation's information; CRM, data warehousing, knowledge management and e-business. Ceritas Digital wants to introduce a unified approach to these to assist companies get substantially better returns from their information technology investment."

Ceritas Digital is investing over $1 million in acquiring and developing new products, to deliver predominantly pre-built solutions that can be deployed quickly and with substantially lower risk to the customer. As part of the investment, Ceritas Digital has been appointed a New Zealand premium partner for Pivotal, the US-based software company that offers an XML-based software product to integrate CRM, Internet commerce, e- commerce and wireless technologies.

Green says that Ceritas Digital chose Pivotal for two reasons: "Its vision of Demand Chain Networks is far more strategic than that of other local CRM vendors, and because Pivotal, like us, is committed exclusively to Microsoft's .NET architecture."

"Ceritas Digital has the vision & capability to lead the market in this digital era. Pivotal Corporation is very excited to bring on board a Premium Partner the calibre of Ceritas Digital," says Helen Robinson, Country Manager, New Zealand.

"Ceritas Digital understands the relationship between the Pivotal business solution and the Microsoft products. They now have an opportunity to provide genuinely exciting answers to a common business problem - how to satisfy customers, during rapidly changing times while maintaining business agility," says Terry Allen, Technical Marketing Group Manager.

Ceritas Digital employs more than 40 staff in its Auckland, Wellington, and Christchurch offices, aiming to double this within 12 months. Staff have been drawn from Turing Solutions, Computerland, and from outside the Ceritas group.

About Ceritas Digital Ceritas Digital is a wholly owned subsidiary of Ceritas New Zealand Limited. It is a Certified Microsoft Solution Provider and a Premium Pivotal Partner. Other members of the Ceritas Group are Computerland, AppServ, and SQL Services. Please visit


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