Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


New Ceritas Digital Says 'e'-nough

$1 million investment responds to customer disillusionment with e-business

Wellington - 6, August, 2001 - Ceritas New Zealand, announced today the launch of Ceritas Digital. Ceritas Digital is the successor to the company's subsidiary, Turing Solutions, the Christchurch-based software development company.

"In direct response to what our customers are telling us, we are moving away from software development to specialise in building digital business engines. This is due to our customers telling us they are sick of the 'e-hype' and want tangible solutions to capture, manage, analyse and then share their organisation's information in the smartest, most cost effective way possible. "It is time to stop focusing on the medium - the Internet - and instead focus on how to leverage the value of information," says Peter Green, General Manager of Ceritas Digital.

Ceritas Digital uses the Microsoft® .NET platform and Pivotal software to enable organisations to better leverage their information assets. In the past Turing Solutions had a reputation as a custom software developer using Java, Oracle, Jade and Microsoft tools. Ceritas Digital will develop only on the Microsoft .NET platform, and will aim to deliver 50%-100% of each solution pre-built.

"Digital business is more than just e-business - it is about leveraging the value of information in its digital form, " says Peter Green.

"Companies have traditionally used four separate methods to manage their organisation's information; CRM, data warehousing, knowledge management and e-business. Ceritas Digital wants to introduce a unified approach to these to assist companies get substantially better returns from their information technology investment."

Ceritas Digital is investing over $1 million in acquiring and developing new products, to deliver predominantly pre-built solutions that can be deployed quickly and with substantially lower risk to the customer. As part of the investment, Ceritas Digital has been appointed a New Zealand premium partner for Pivotal, the US-based software company that offers an XML-based software product to integrate CRM, Internet commerce, e- commerce and wireless technologies.

Green says that Ceritas Digital chose Pivotal for two reasons: "Its vision of Demand Chain Networks is far more strategic than that of other local CRM vendors, and because Pivotal, like us, is committed exclusively to Microsoft's .NET architecture."

"Ceritas Digital has the vision & capability to lead the market in this digital era. Pivotal Corporation is very excited to bring on board a Premium Partner the calibre of Ceritas Digital," says Helen Robinson, Country Manager, New Zealand.

"Ceritas Digital understands the relationship between the Pivotal business solution and the Microsoft products. They now have an opportunity to provide genuinely exciting answers to a common business problem - how to satisfy customers, during rapidly changing times while maintaining business agility," says Terry Allen, Technical Marketing Group Manager.

Ceritas Digital employs more than 40 staff in its Auckland, Wellington, and Christchurch offices, aiming to double this within 12 months. Staff have been drawn from Turing Solutions, Computerland, and from outside the Ceritas group.

About Ceritas Digital Ceritas Digital is a wholly owned subsidiary of Ceritas New Zealand Limited. It is a Certified Microsoft Solution Provider and a Premium Pivotal Partner. Other members of the Ceritas Group are Computerland, AppServ, and SQL Services. Please visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news