WIRES:

Txt Yr Way 2 Paradise Wth Telecom Mobile & Djuice™

Monday, 27 August 2001, 5:23 pm
Press Release: Telecom New Zealand

Telecom Mobile is offering its customers a way to survive the long cold winter - the chance to win a dream holiday by watching a new TV2 reality show with a difference screened on Sundays.

The first show was held last night and for the next seven weeks, Celebrity Treasure Island will screen at 7.30 each Sunday on TV2. NZ celebrities from sports, TV and media backgrounds compete to solve clues in the idyllic surroundings of one of Fiji’s most popular holiday destinations.

Customers are part of the action through Telecom Mobile’s djuice service by responding to a clue posted on the screen in the first ad break of each episode of the show. The clue relates to activity happening in the rest of the episode and viewers are advised how to text their response to the phone number 2010. Texting costs 20c per message.

Answering all the clues correctly gives customers a chance to win a trip for six to Treasure Island in Fiji for a week.

“This is a great demonstration of the way the world is heading – with the integration of television, mobile phones and the Internet. Treasure Island is a great opportunity for people to participate actively while they are watching the programme,” Telecom Mobile Manager Wireless Data Group Nic Holdgate said.

The competition is very easy to enter – all you need is a two-way text capable Telecom Mobile phone. The lucky winner will be announced after the last programme screens on 14 October.

In addition to the watch, txt and win competition, Telecom Mobile is also offering exclusive content for the show via the web and mobile phones. By visiting TML’s djuice website www.djuice.co.nz or by accessing directly from their TML wap-capable phone, customers can find juicy tit-bits on action from the show – such as “After Dark” gossip, personality profiles, images and week by week story-line synopses.

ENDS

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