Web Company Chases Overseas Clients

News Release from Veda Ltd

Wellington-based website development firm Veda Ltd is using New Zealand's cheap dollar and time difference as a key strength in their push to generate more revenue from overseas clients.

The company has just won website development work from a Belgian racing stables and a Chicago advertising agency.

Veda’s Managing Director, Ben Northrop says overseas work currently contributes ten percent to the company’s bottom line, but the goal is to raise this to fifty percent within two years.

The rewards from overseas clients are greater because business is generally calculated in US dollars. But we are still cheaper than local providers and can offer an added benefit – the ability to update websites overnight,” said Ben Northrop.

Veda is using its $20,000 enterprise award from Technology New Zealand to develop a marketing strategy that will exploit New Zealand's unique place in the world and target clients from the UK, US and Australia."

"It is somewhat ironic that New Zealand's geographic location in the world, which has often been a source of disadvantage in the 'old economy' is now turning out to be a competitive advantage in the 'new economy.'”

The four-year-old firm employs five full-timers and eight to nine contractors claims more than 50 New Zealand clients, including telcos Clear, Vodafone and Telecom.

Recent projects include the www.istart.co.nz e-business website, and the www.hana.co.nz Maori development website.

The company is developing a real specialisation in the development of both Maori and education-oriented websites and was a finalist in the recent TUANZ awards for its Maori educational website (www.hana.co.nz).

Ben Northrop believes the relative youth of his staff has helped in the development sites targeting youth audiences.

“We are young people doing work to appeal to young people.”

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