Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Email: Strong Influencer In Consumer Buying

media release 16 November 2001

Email: strong influencer in consumer buying decisions says US study

DoubleClick, which provides Auckland based Blink with its DARTmail email-marketing technology, has published a North American Consumer Study for marketing professionals assessing email marketing.

Johanna Boerema, Blink general manager says: "the study shows conclusively that permission-email marketing works. Email has become a vital consumer communication tool and a key to online. "

Key findings were:

a.. 88% of respondents have purchased as a result of permission-based email b.. 70% plan to use email to assist with upcoming holiday shopping c.. 86% have purchased from the same merchant more than once as a result of an email offer d.. Top interest areas include household tips/recipes/crafts, humour, travel, entertainment and weather. e.. The majority of respondents read online versions of offline publications. f.. Although there is a slight preference for HTML (images and colour) over text format, a large percentage don't have a specific preference Ms Boerema says that while North American companies have been using email as a marketing tool for longer than New Zealand companies, the new consumer study confirmed the value of email marketing as a key element in New Zealand company's marketing mix.

Executive summary: visit

http://www.flonetwork.com/ConsumerEmailStudy_ExecSummary.pdf

More info: Johanna Boerema: 09 377 8245, 025 715 240

About Blink Ltd

Blink provides full service email marketing campaigns for its clients. The service includes email design, copy writing, campaign management and email list generation. Blink is part of the fivepiecedog.com group, based in Auckland, New Zealand. The group offers integrated web and land-based marketing services.

About DoubleClick Inc.

DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has global headquarters in New York City and maintains 37 offices around the world.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Dry: Beef + Lamb Launches Drought Resources

The resources include a fact sheet outlining strategies to manage and mitigate the effects of drought, coping with stress on the farm and advice on feed requirements and animal welfare during the dry period. More>>

ALSO:

InternetNZ: Net Neutrality Failure In US "Will Hurt All Users"

InternetNZ Chief Executive Jordan Carter has condemned the decision by the United States communications regulator to undo 2015 open Internet rules, warning that all Internet users will end up worse off as a result. More>>

ALSO:

Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>

ALSO:

Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>

ALSO:

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>