Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Sign of the Cross is For Sale

Media Release - 19 November 2001

Religious Chiefs worldwide are set to enter a bidding war to protect their right to the most sacred icon in the world - the Sign of the Cross.

In an unusual world first, the sign of the cross is for sale. It has had a value assigned to it and is tradable as a dot.com, dot.net and dot.org.

Robert Wiles, CEO of global domain name registrar Pdom, says the symbols have been listed for sale on www.pdom.com. The minimum asking price for †.com is US$20,000 while †.org and †.net are at US$4,000 and US$3,500 respectively.

Even religion is affected by the internet, said Robert Wiles. The sign of the cross is now able to be bought and sold as an internet domain name. For the first time ownership of the symbol is an issue.

Wiles expects Church leaders will raise their eyebrows at the perceived exploitation of their most sacred icon, however he says the Internet is becoming a key tool as people seek to discover more about themselves and their religion and clear branding is essential to differentiate.

The sign of the cross is effectively the oldest brand in the world, said Wiles.

If the worlds most famous commercial brands like Coke, the Nike swoosh and MacDonald's are anything to go by, potentially the sign of the Cross has to be worth billions of dollars.

We expect credible religious institutions will seriously consider securing †.com as their official internet address so people can find them quickly and easily them on the web.

However there will be interest from a range of groups and individuals from the Church of the Latter Day Saints to religious zealots and evangelists wanting a simple and memorable Internet address for their cause. It's even possible a rock star would consider purchasing the symbol for their own unique celebrity website.

There are thousands of personal web sites devoted to religion on the Internet.

The availability of symbols as domain names follows the recent introduction to the market of a limited number of international symbols for URL names by Californian based global domain name registry Verisign.

Symbols are new as net names, but it will only be a matter of time before they are snapped up by brand savvy companies wishing to secure an Internet address based on a symbol, says Wiles.

For more information contact:

Pdom:
Jo Coughlan, VP Public Relations:
Johanna.Coughlan@pdom.com
+64 4 499 4809, +64 21 522 142 (mobile)
Robert Wiles, CEO:
+64 4 470 7835
Robert.Wiles@pdom.com

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Marsden Pipeline Rupture: Report Calls For Supply Improvements, Backs Digger Blame

The report makes several recommendations on how the sector can better prevent, prepare for, respond to, and recover from an incident. In particular, we consider it essential that government and industry work together to put in place and regularly practise sector-wide response plans, to improve the response to any future incident… More>>

ALSO:

Oil Scare: Trump Authorises Use Of Emergency Crude Stockpile

The New Zealand dollar fell against the US dollar after President Donald Trump authorised the use of the country's emergency crude stockpile after the weekend attack on Saudi Arabia’s major oil facilities. More>>

ALSO:

Pre-Post-Brexit Deal Talks: UK Trade Minister Visits Wellington

New Zealand should get a better deal for exports of sheepmeat, beef and dairy products into the United Kingdom after Brexit, the British Minister of State for Trade, Liz Truss, said in Wellington today. More>>

ALSO:

Not-Very Well: Tamarind Halts Tui Drilling; OMV Assesses Options

Tamarind Resources has halted drilling at its Tui oil field off the Taranaki coast after the first of the three planned wells came up dry. Managing director Ian Angell says that despite the “unexpected” result from the first well, the firm believes the other two prospects are worth pursuing. More>>

ALSO:

Seeking 'Clarity': Crown To Appeal Southern Response Decision, Offers Costs

“It is our intention that the clarity that will come from the outcome of these proceedings will enable the Crown to work with Southern Response to provide a soundly based proactive solution to those people that are affected.” More>>