Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Fresh Appeal -- The Best Thing Since Sliced...

21 August 2002

Dr Roger Stanley with apple slices treated with the process that ensures they remain fresh for up to three weeks.

Fresh sliced apples that stay fresh for extended periods are the result of an innovative technology developed by HortResearch that is to be marketed globally in a joint venture with Logistic Solutions Ltd of Auckland.

A new company Fresh Appeal Ltd, has recently been formed to take the technology to the market place. Logistic Solutions bring complementary technologies to the partnership and HortResearch has issued Fresh Appeal with an exclusive world-wide licence to commercialise the technology.

Several years of research by HortResearch scientists has gone into the development of the unique method to retain the freshness of produce after it has been sliced. The research has produced a leading-edge food processing and disinfection technology that could be used for a wide range of fruit and vegetables.

Scientist Roger Stanley said that the technology is a robust, simple and effective, physical process to wash the sliced produce and at the same time kill pathogens and spoilage microbes.

"It is a special challenge to ensure safety and quality of fresh fruit and vegetables that are eaten without cooking. We had to develop a process that solved potential safety issues as well as keep apple slices in a fresh condition and with no preservatives," said Dr Stanley. "The process is suitable for organic applications," he said.

"This technology produces fresh fruit slices with an extended shelf life that make an ideal snack food with many uses such as for school lunches."

HortResearch Group General Manager, Michael Lay-Yee said that marketing activities for this technology would initially concentrate on the development of the North American market where the US fresh produce market is valued at US$100 billion in annual sales with a projected growth of 10-12 percent per annum. The fresh-cut sector is the produce market's strongest growth sector, and represents significant opportunities for the new venture.

Fresh-Appeal is in the process of further establishing its business with seed investors and intends to pursue a public offering at a future date to enable additional growth opportunities.

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news