Virtual Spectator Appoints GM for Business Dev.
3rd March 2003
Virtual Spectator Appoints General Manager for Business Development
Leading interactive sports entertainment company Virtual Spectator today announced the appointment of Jack Ralston as General Manager, Sales and Marketing. In this role, Ralston will have full responsibility for the company’s worldwide business development.
Ralston brings more than 20 years of in-depth experience in the international sports marketing arena, particularly in building brand-based partnerships. Ralston joins Virtual Spectator from Carat Sponsor Services, where he directed the New Zealand business. Prior to that, Mr Ralston spent seven years with Nike globally, and three years with the NZRFU as the marketing and sponsorship director.
Greg Young, Chief Executive of Virtual Spectator said: “Jack brings extensive sports marketing experience to Virtual Spectator especially in key account management and brand development. His experience as New Zealand’s Olympic Triathlon coach also brings great benefits in terms of his team building and leadership capabilities.”
Young added that as Virtual Spectator evolves its business model to support more brand partnering for international sporting events, Ralston’s expertise in this area will be a strong asset to the company.
About Virtual Spectator International Virtual Spectator International developed the world’s first 3D animation technology for live sports – perfect for all visual media. Consumers around the world use Virtual Spectator International’s technology to watch and interact with their favourite sport, via the Internet or television. Virtual Spectator International is also a vehicle for multinational businesses, Internet companies and sports sponsors to develop their brand presence and maximise their sports sponsorship investment.