Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Is The Internet Changing Marketing Completely?

Is The Internet Changing Marketing Completely?

Media Advisory 7 April 2003

IS THE INTERNET CHANGING MARKETING COMPLETELY?


If the internet is having the massive effect on marketing often subscribed to it, the change is taking place more slowly than many imagine.

Professor Rod Brodie and Associate Professor Richard Brookes, of The University of Auckland Business School's Marketing Department, will present a seminar on the topic this Wednesday (April 9).

The presenters' recent research addresses the influence on marketing of information technology (IT), including e-service adoption.

This shows that most firms are currently operating at the reinforcing stage, with far fewer operating at the enhancing or transformational stage, such as moving to stand-alone "e-service".

To highlight the critical developments needed to progress to the transforming stage, they compare firms where IT is reinforcing practices with firms where IT is seen to be enhancing or transforming practices.

"In Marketing is the Internet Changing Everything?"

Room 115 Commerce C Building Symonds Street Wednesday 9 April 4.30pm

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>

ALSO:

Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>

ALSO:

RBNZ: Super Fund Chief To Be New Reserve Bank Governor

Adrian Orr has been appointed as Reserve Bank Governor effective from 27 March 2018, Finance Minister Grant Robertson says. More>>

ALSO:

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>

ALSO: