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Touchpoint Increases Management Team

Touchpoint Increases Management Team to Meet Growing Demand for Services


Marketing technology company Touchpoint has expanded its management team, creating two new senior positions to help meet the growing demand for its products and services.

Sarah Cotterall has been appointed Business Development Manager. Jackie Clark has been appointed as Services and Support Manager.

Previously Head of Interactive with Robbins Brandt Richter, Sarah will be responsible for driving the partner programme with agencies, including directing all agency support activity and development of new joint initiatives.

Sarah has a strong background in multi-channel marketing. She was responsible for establishing the interactive arm of RBR’s business, and driving its growth to become recognised as a leader in creating robust, integrated strategic solutions for a range of blue-chip clients. Prior to this she worked in similar internet marketing development roles in the UK at Leo Burnett and Dell Computers. Sarah’s experience is backed by a BA (Hons) in International Marketing Management from Bournemouth University, UK.

“As a marketing technology company, the majority of our work is performed in partnership with marketing agencies,” says Sarah. “Our role is to give marketers more effective leverage by making it easier for them to solve marketing problems by using smart technology tools and our experience. When you combine the creative thinking and strong understanding of human behaviour you find in leading New Zealand agencies, with technologists who really understand the application of technology to marketing, the results go way beyond what traditional approaches can achieve.”

“Over the past year we have seen tremendous growth as agency partners see for themselves the benefits of integrating new channels into their marketing programmes,” says Touchpoint Director Steve Shearman. “A number of our first agency partners have evolved their early multichannel initiatives into quite sophisticated and unique programmes that are delivering outstanding results for their clients. A number of these campaigns are being picked up by international clients and used as case studies overseas.”

As the marketing options and target audiences become more fragmented, marketers need tools which give them back control over the process, and allow them to provide clear accountability to their clients or management.

“We’ve grown rapidly in the last six months, which reflects the demand for our type of specialised marketing technology services,” says Shearman. “Fortunately we are able to attract high quality people out of direct marketing, who are excited about where the combination of technology and marketing is taking their industry.”

As Service and Support Manager, Jackie is responsible for ensuring smooth execution of all programmes across the company and for developing and implementing systems to facilitate the management and automation of what can be very demanding and high profile campaigns.

“I’m enthusiastic about the innovative strategies and channels we use to support and extend our clients’ marketing initiatives,” says Jackie. “Touchpoint has a tight, disciplined team working with a portfolio of leading brands and agencies across a wide range of industries, and Touchpoint’s technology means we can add value and accountability to these brands’ marketing activities in ways which appear to be quite groundbreaking.”

Most recently Operations Director at Netbyte Internet, Jackie brings a wealth of web experience in project management, client service and staff development from a variety of technology companies.

ENDS

About Touchpoint
Touchpoint is the leading edge New Zealand provider of multi-channel marketing systems used by marketers and professional direct marketing agencies. The Touchpoint software suite helps businesses build closer, more profitable customer relationships by taking advantage of traditional and emerging digital channels, including email, direct mail, telemarketing, SMS text-messaging, fax, and the web. Touchpoint solutions provide direct access for marketers, agencies, and customer service staff to setup, manage and track integrated marketing programmes and campaigns across multiple channels in real-time.


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