Teradata Extends Customer Management Leadership
Teradata Extends Customer Management Leadership with Expanded Capabilities of CRM Version 5.0
AUCKLAND – Teradata, a division of NCR Corporation (NYSE: NCR), today announced the launch of its latest customer relationship management (CRM) software, Teradata CRM Version 5.0.
“In today’s complex, global multichannel marketplace, the ability to engage individual customers with personal messages through any channel at the most opportune moment is perhaps the ultimate competitive advantage,” said Julian Beavis, Teradata’s vice president of Australia, New Zealand and South East Asia. “Technologies that enable a company to optimise each opportunity for customer interaction and increase the timeliness and personalisation of those communications will provide the greatest customer value long-term.”
Version 5.0 has been enhanced to better identify industry-specific business opportunities. For example, the application now enables users to identify customers who have interacted at different times for the same purpose – such as a traveler who has visited a Web site at separate times to book a flight, hotel and car, rather than booking all three simultaneously. Also, in addition to knowing what customers are doing, users can now identify customers who are not doing something – customers who are not using their bank’s ATM or customers who have signed up for an account but have not activated it.
Version 5.0 further extends right-time communication capabilities – right-time is defined as personal messages that arrive when they matter most to the customer and are most opportune for the business – with the ability to draw from detailed, enterprise-wide information to personalise messages across all channels, the ability to trigger real-time communications based on operational events and increased scalability of lead-management services.
A key objective of Version 5.0 is to drive value more effectively by including an automated implementation and migration process and improved interfaces to enable users to learn more quickly how to use and create value from the tool.
With greater functionality consolidated into fewer modules (11 from 20), Version 5.0 will help solve client business problems faster and easier than ever before.
“The powerful combination of the Teradata® data warehouse and customer management solutions gives marketers the most accurate, up-to-the-minute view of customer behavior, and the ability to create timely, personalised and profitable customer communications as well as orchestrate complex customer interactions,” said Mr Beavis “Our technology has and will continue to enable our clients to create a sustainable competitive advantage.”
Version 5.0 will be available during the third quarter of 2003. Pricing is dependent on system configuration – a basic analysis and segmentation package starts at NZ$95,000, with more advanced feature functionality such as campaign management and event-based marketing starting around NZ$260,000.
About Teradata Division Teradata, a division of NCR Corporation (NYSE: NCR), is the global leader in enterprise data warehousing and enterprise analytic technologies and services. For more information, visit www.teradata.com.
About NCR Corporation NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™ solutions that maximise the value of customer interactions. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 30,100 people worldwide.
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