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Intel Targets Small Business With Server Systems

Intel Targets Small Businesses With Server Initiative To Help System Builders Deliver Competitive Systems And Technology

Intel Corporation today announced a worldwide program to better educate small and medium-sized businesses on how to select the right server system to best meet their computing needs.

“Our research shows only a minority of small businesses, especially in emerging markets, have the necessary server systems to operate efficiently. Many others are making do with desktop computers that were designed as single-user PCs, or outmoded proprietary systems,” said Marco Pantano, Intel Australia and New Zealand Channel Account Manager. “Our goal is to provide training and resources to the system builders who serve these customers, so that more small businesses can manage their computing infrastructure efficiently.”

Through the “real server campaign,” which is being rolled out worldwide this week, Intel will work with its industry partners in the channel, including distributors, dealers, system builders, local original equipment manufacturers, Original Design Manufacturers (ODMs), and solution providers, to provide technical and marketing assistance to reach small and mid-sized businesses.

The program will highlight the server infrastructure to best meet the modern demands of enterprise computing, including multitasking, security, networking, and extensive storage. The correct server may deliver a business several cost advantages, including lower operating cost, improved performance, and room to grow. Part of this “real server” effort is to recommend appropriate enterprise class system designs based on the Intel® Xeon™ processor, along with high bandwidth connections, high capacity storage, redundant components, and a server operating system with multi-user applications.

Program training for system builders includes technical information, hardware samples, white papers, product briefs, advertising templates, collateral material, marketing training, and a pricing rebate schedule. For more information, visit http://www.intel.com/apac/eng/ebusiness/smallbusiness/.

Intel, the world’s largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at http:// http://www.intel.com/pressroom.

* Other names and brands may be claimed as the property of others. Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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