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Carlson Marketing Group Launches NZ Website

Carlson Marketing Group Launches New Zealand Website

Carlson Marketing Group has launched its New Zealand website to provide a high quality source of information, with a strong local flavour, about relationship marketing and the company leading its delivery in New Zealand.

Visitors to the site can review Carlson’s relationship marketing model and learn more about the company’s proven three-phase methodology and how it may apply to their business. There’s a link to Carlson’s widely respected Online Relationship Builder research, which, over the past five years, has tracked customers feelings of loyalty and their impact on behaviour and attitudes in key sectors.

“For the first time, people who are interested in finding out more about relationship marketing can log on find out about the latest tools and methodologies and tap into the most recent data worldwide,” says Gayle McGregor, Carlson Marketing General Manager. “At the same time they’ll be able to see what we do and how we approach relationship marketing here in New Zealand.”

“Our new site is rich in information on the latest research on relationship marketing, including the tailored services we offer and our perspective on specific relationship marketing practices here in New Zealand.

“We believe that relationships always drive business results,” adds Gayle. “It takes time and effort to build rewarding relationships, so we’ll be regularly posting our local case studies online as well as the latest international research.”

Carlson Marketing Group’s New Zealand website can been viewed at


About Carlson Marketing Group
Carlson Marketing Group, the world leader in relationship marketing, designs, delivers and integrates strategies and solutions focused on employees, channels and consumers to improve clients’ sales and profits.

The company is an operating unit of Carlson Companies Inc. based in Minneapolis, Minn. Founded in 1938 and one of the largest privately held corporations in the US, Carlson Companies Inc. has annual revenues of US$34 billion. With significant global interests in marketing, hospitality and travel, Carlson Companies Inc. has 188,000 employees in more than 140 countries, worldwide. Its brands include Carlson Wagonlit Travel, Radisson Hotels & Resorts, Regent Hotels Worldwide and TGI Fridays.

Operating in New Zealand since 1978, Carlson Marketing Group New Zealand develops and manages loyalty and incentive programmes, and relationship travel and events for companies wanting better relationships with employees, channel and customers.

Carlson Marketing Group has a strong regional presence, with offices in Auckland, Sydney, Melbourne, Singapore, Jakarta, Hong Kong, Tokyo and Seoul.


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