Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


EA announces an NZ first in PC game packaging


4 September 2003

Electronic Arts announces an NZ first in PC game packaging.

Commencing September, Electronic Arts New Zealand will be releasing new packaging for all its PC titles. The move to a new pack size has been based on North American and European gaming industry trends where those territories have adopted DVD or "Mini Box" packaging alternatives. Since their introduction overseas the benefits to retail in terms of shelf space efficiencies and presentation have been substantial.

Locally, EA has decided to introduce the North American "Mini Box" packaging size but enhanced it with a stronger, stylish internal plastic case. The new pack dimensions are 138mm wide x 195mm high x 32mm deep. All new release and back catalogue PC titles ordered by EA in September and onwards will be in new packaging.

Mike Wynands, Managing Director of Electronic Arts comments, “With our position in the market place, having over 40% market share in PC games, the industry looks to EA to lead in packaging and other marketing initiatives. The timing is right for us to follow international market trends.”

In addition to the new pack size, EA have created a new PC identification label at the top of the packaging. The "PC GAME" ID label has been introduced as means of clarification so that consumers can differentiate between a PC game and other similar packaging formats (PS2, XBOX, DVD movies) in the marketplace.

Please click here to view the new packaging initiative.
[ /PCgame/].


© Scoop Media

Business Headlines | Sci-Tech Headlines


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news