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Geeks Bring Toys To New Zealand

FOR IMMEDIATE RELEASE
Palmerston North

December 2nd 2003

Geeks bring toys to New Zealand

Inspired by popular geek toy retail websites overseas, Glen Young and Craig Dewe from Palmerston North launched www.efrisson.com in September 2003. The website was designed with a fun and geeky attitude that flows from its creators’ ‘life is fun, play lots’ motto.

The idea for a New Zealand based online retail company focusing on geek products came from the frustration of large freight costs and delays in receiving goods from the United States. “We were sick of seeing all these great products on the Internet that we couldn’t get our hands on,” said Managing Geek, Glen Young. With free postage and delivery within New Zealand, efrisson.com should prove a popular alternative for like-minded ‘geeks’.

“We’re also starting to see geek culture really emerge into the mainstream and we wanted to be there to help bring out the geek in everyone,” noted Craig. Securing the New Zealand and Australian distribution rights for the Streamzap PC Remote, efrisson.com believe this will be their biggest seller. “It’s just like a TV remote, but better; you can operate MP3s, DVDs, Windows Media Player, plus 70 other programmes without having to jump up from the couch…ideal for business PowerPoint presentations,” added Glen.

Other products available at www.efrisson.com include Zippy illuminated computer keyboards, ePop lollipops, PC and gaming equipment. “These products aren’t restricted to computer geeks. I don’t care who you are, when you see a keyboard glowing in the dark, you have to like it” exclaimed Craig. Also listed are products for the wealthy geeks among us, such as the Moller Skycar M400. It always draws comment from visitors to the website and comes with a nice price tag just over a million dollars.

With the arise of A4 on December 12th and other LAN (Local Area Network) gaming competitions, the growing geek community is creating a demand for products not yet available in New Zealand retail outlets. With Christmas approaching, efrisson.com anticipate high interest from parents, friends, siblings, and partners looking for that perfect gift for that hard to buy for geek. “Everybody knows a geek!” enthused Glen.

- End -

For additional information contact: Glen Young or Craig Dewe on pr@efrisson.com

About www.efrisson.com

www.efrisson.com limited focuses on importing unique products for technology minded individuals. The products are retailed through their website, www.efrisson.com and relationships with various New Zealand retailers.


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