WIRES:

New Year Means New Jobs For Kiwi Internet Users

Wednesday, 14 January 2004, 10:40 pm
Press Release: www.hitwise.co.nz

Auckland, 14th January, 2004 - New year resolutions were certainly strong for New Zealand Internet users this year as many turned to the Internet to research their goals for the year. Hitwise read the mindset of New Zealand Internet users during the festive period and demonstrated that many turned online to follow their dream for a change of career.

Benefiting from all this career research online was Seek NZ - www.seek.co.nz which rose in market share surpassing normal levels of December activity. Peaking on the 6th January Seek NZ rose 80% in a matter of two days when measured against other New Zealand employment websites. The online employment category as a whole increased by 78% during the same period confirming that New Zealand Internet users were seeking greener pastures on the job front in 2004.

Netcheck - www.netcheck.co.nz also packed a punch outdoing normal visit levels of December 03 rising 85% within days of the new year. Based in New Zealand, Netcheck advertises job vacancies and positions across all levels and industries. Hitwise clickstream data demonstrated that some of the largest contributors of online traffic to Netcheck was derived directly from it's major competitors.

Overall last week, 76.6% of traffic to the Business and Finance - Employment category was directed at domestic sites.

Business and Finance - Employment > New Zealand Sites > Weekly rankings for the week ending 10/01/04 > Ranks by 'Visits' Rank Name Domain Market Share
1 Seek NZ www.seek.co.nz 20.07%
2 NZ Jobs www.nzjobs.co.nz 13.12%
3 Netcheck www.netcheck.co.nz 10.19%
4 Student Job Search - JobStuff sjs.jobstuff.co.nz 7.46%
5 XtraMSN Seek NZ xtramsn.seek.co.nz 4.90%
6 Jobstuff www.jobstuff.co.nz 4.66%
7 Work and Income New Zealand www.workandincome.govt.nz 4.18%
8 Student Job Search NZ www.sjs.co.nz 4.04%
9 Seek IT New Zealand it.seek.co.nz 3.95%
10 KiwiCareers www.kiwicareers.govt.nz 3.01%

About Hitwise

Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing corporate marketers with real-time insights into their online competitive environment. Via a combination of ISP data partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25 million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 300,000 of the world's most popularly visited websites, Hitwise is able to offer a daily analysis of over 150 vertical markets in each country of operation. Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in New Zealand, UK, US, Hong Kong, Australia and Singapore.

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