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Digital Technology Transforming Industries

News Release

Intel Ceo: Digital Technology
Transforming Industries, Organisations

Silicon and Solutions Drive Change, Increase Productivity, Create Opportunity

Intel Corporation CEO Craig Barrett today described how the pervasive use of digital technology and continued technology advancement are driving the fundamental transformation of commerce, entertainment and communications worldwide. Speaking to more than 4,800 technology industry engineers, developers and designers at the San Francisco Intel Developer Forum (IDF), Barrett described the changes taking place and the significant opportunities being created by technology for organisations and individuals.

“As organisations around the world look to information technology to increase productivity and performance, we’re entering a period of rapid change driven by investment in new technology,” said Barrett. “The transformation we’re seeing with the convergence of computing and communications, with businesses continuing to embrace technology, and with the way entertainment is delivered and consumed, will begin to be applied to areas such as health care, life sciences, genomics, and new forms of computational innovation. Digital technology and silicon will be at the centre of innovation as new opportunities, new fields of endeavour and new business models emerge to benefit from this transformation.”

“At the same time, as digital technology becomes more pervasive, we must avoid making it overly complex for end-users. Intel and the industry must focus on developing solutions -- not just technical features -- that meet customer requirements and which can be more easily implemented at lower cost in enterprises, the digital home and in wireless communications.”
The Intel Itanium® processor family is a notable example of the company's solutions-oriented approach to enterprise computing.

Through industry collaboration and investments in software support and other important complementary technologies, the Itanium processor family is gaining momentum with key customers and improving business productivity.

Intel sold more than 100,000 Itanium processors in 2003 and major system installations are being deployed at many Fortune 500 companies.

“Acceptance of the Itanium processor in key areas such as the financial services industry is extremely gratifying,” Barrett said. “More and more firms in a variety of industries are realising the performance, reliability, scalability, manageability and other benefits of Itanium-based platforms.”

In other areas of computing, Intel is focused on meeting new opportunities by developing technologies and platforms for a broad range of customer needs that go beyond sheer chip speed. Intel has already brought to market technologies such as HyperThreading (HT) and Intel® Centrino™ mobile technology that provide end-user benefits in addition to better performance.

The company has also announced plans to bring the benefits of LaGrande technology (LT) to enhance secure computing; Vanderpool technology (VT), which would increase system reliability, flexibility and responsiveness; and other technologies to improve processing of digital media, packet processing, runtime performance, and data mining and synthesis. In the future, Intel processors will also incorporate other enhancements that will benefit the overall platform.

Beginning in the second quarter, Intel will introduce 64-bit memory extension technology to its IA-32 architecture for server and workstation processors. The 64-bit extension technology is one of a number of platform innovations Intel plans to deliver, or already is delivering to this segment of the market. Others include Intel Hyper-Threading technology, PCI Express, DDR2 memory support, enhanced power management and SSE3 instructions.

“Intel has the resources, flexibility, breadth of support and technical prowess to provide customers with the features they require for their computing needs,” Barrett said.

“Offering a broad line-up of solutions means that when combined with the Itanium processor family - which is designed specifically for business critical high-end server, and technical computing market segments -- we can provide leadership solutions from top to bottom in a variety of 64-and 32-bit configurations.”

Intel is also focusing resources and attention on the transformation taking place in the home environment. The growing use of digital technology in the home is creating new opportunities for companies that can provide value and increased capabilities at lower cost for consumer electronic devices. Likewise, broadband wireless technology is transforming computing and communications. Much like Intel’s Centrino mobile technology has changed the way businesses and individuals can now use technology, next generation cellular technologies along with new communications standards such as WiMax will further accelerate the convergence of computing and communications and improve productivity.

“Silicon technology is the engine driving the transformation of commerce, entertainment, education and science,” Barrett said. “Intel’s investments in R&D, manufacturing capacity and worldwide markets combined with our focus on providing customers a broad range of solutions, means the opportunities for growth and innovation are limited only by our own imaginations.”

About IDF
The Intel Developer Forum is the technology industry’s premier event for hardware and software developers. Held worldwide throughout the year, IDF brings together key industry players to discuss cutting-edge technology and products for PCs, servers, communications equipment, and handheld clients. For more information on IDF and Intel technology, visit

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at
* Other names and brands may be claimed as the property of others. Intel, Itanium, Centrino and Intel Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.


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