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InFocus Announces ASK Proxima Brand Consolidation

InFocus Announces ASK Proxima Brand Consolidation

New Brand Enables Partners to Provide Projection Solutions for Public Sector and Systems Integration Markets Worldwide

AUCKLAND, New Zealand - February 19, 2004 - InFocus® Corporation (Nasdaq: INFS), the worldwide leader in digital projection and services, today announced the ASK Proxima® brand. ASK Proxima combines two recognised brands, ASK in Europe/Asia and Proxima in the U.S. to create a global brand delivering an unparalleled value proposition for both value added partners and customers around the world. ASK Proxima products are recognised for distinctive design and reliable engineering, while continuing to be synonymous with the quality of InFocus.

The ASK Proxima brand continues the InFocus commitment to developing unique and differentiated solutions for its value-added channel partners servicing specific markets and customers. The new brand will leverage the market recognition both brands have built in the education, government and systems integration sectors where premium service, on-site integration and support are crucial. Through these partners, customers will benefit from customised installation with local service and support.

"The new ASK Proxima brand allows InFocus and our exclusive partners to better meet the needs of customers in the public sectors by better leveraging regional resources," said Thomson Chan, Vice President and General Manager, Asia Pacific at InFocus. "Both ASK and Proxima have enjoyed strong positions in several respective Asian markets. We look forward to continuing to service our customers with the quality they've come to expect from our company. In addition, this brand is backed by the resources of InFocus marketing and web-based support, offering channel partners a compelling business proposition in the marketplace."

With sleek European design and engineering, the ASK Proxima projectors offer user-friendly functionality, reliability and installation and integration features. The new ASK Proxima brand will provide products that are distinctive in name and styling with a strong focus on reliability, performance and ease of use, features best suited for the institutional markets. The full portfolio of products is designed to address specific customer needs and solutions for installations in large conference rooms, classrooms, courtrooms, auditoriums, small meeting rooms and mobile or multi-use settings.

Availability The ASK Proxima brand will be available immediately by selected Pro AV dealers worldwide. For more information on the entire ASK Proxima product line, please visit

About InFocus Corporation InFocus® Corporation (Nasdaq: INFS), the worldwide leader in digital projection technology and services, enhances thinking, learning and creativity in boardrooms, meeting rooms and classrooms and delivers superior home entertainment experiences by vividly projecting larger-than-life images from multiple sources including computers, DVD players, and PDAs.

A recognized projection pioneer and innovator, InFocus provides the most comprehensive line of business and home projectors, projector management tools, wireless technology and projection engines.

From the smallest and lightest mobile projectors and feature-packed meeting room products to the finest and most compact home entertainment projection solutions, InFocus has garnered industry acclaim for design, functionality and intuitive solutions. InFocus Corporation's global headquarters are located in Wilsonville, Oregon, USA, with regional offices in Europe and Asia. For more information, visit the InFocus Corporation web site at

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