T610 camera phone awarded ''Best Phone''

PRESS RELEASE
February 25, 2004

Sony Ericsson T610 camera phone awarded “Best Phone” by the GSM Association

Last week in Cannes, the Sony Ericsson T610 camera phone was awarded the prestigious award for “Best handset, terminal or device” during the GSM Association’s 2004 Awards evening at the 3GSM World Congress.

“In the opinion of our independent judging panel, the Sony Ericsson T610 is a great phone, which is really easy to use for communication as well as imaging. They believed it opens up access to applications and technologies that people were not using before”, says Mark Smith, Communications Director of the GSM Association.

“T610 has captured a massive share of the Vodafone live! market, where sophisticated sounds, cameras and large colour screens deliver a much enriched mobile experience. There are several available models offering similar features, but we have no doubt that the T610’s success is due to its compact size and stunning design, as well as total simplicity of use” says Dave Georgetti, General Manager of Sony Ericsson NZ.

The T610 has a sleek and stylish design, combining a unique aluminium finish with a contrasting piano-black lacquer. Its large 65K colour screen, integrated camera and QuickShare™ functionality makes mobile imaging simple and entertaining for all. Added to this are great MMS capabilities, the support of PC applications, making T610 the core of a compelling total imaging package.

Having fun is part of the appeal of T610. With support for two mobile gaming platforms, Java™ and Mophun™, consumers can play well-known games such as V-Rally 2™ as well as download literally hundreds of new games. For the budding DJ, T610 has a built in Music DJ application which lets consumers create their own polyphonic ringtones.

The T610 has serious business uses too. It stays connected to e-mails and keeps contacts, calendar and tasks up to date by easy synchronising with PC or Mac. With Bluetooth™, Infra Red and cable support, connecting to PC, Mac, PDA or other device could not be easier.

Sony Ericsson’s focus on imaging, entertainment and connectivity has been superbly demonstrated in the T610 which is being described as a design classic. Says Jan Wäreby, Executive Vice President and Head of Sales and Marketing at Sony Ericsson, “On behalf of our organisation that made this happen, I’m proud and grateful to receive this prominent award, and we take it as a further confirmation of that Sony Ericsson is on the right track with its product family of mobile phones.”

The T610 is available in New Zealand for connection though Vodafone and Telstra Clear. For more information about the T610, please visit www.SonyEricsson.com/T610

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and it has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support. For further information, please visit: www.SonyEricsson.com
The GSM Association (GSMA) is the global trade association that exists to promote, protect and enhance the interests of GSM mobile operators throughout the world. At the end of 2003, it consisted of more than 600 second and third generation mobile operators and 140 manufacturers and suppliers. The Association's members provide mobile services to more than 988 million customers across more than 200 countries and territories around the world. The GSMA aims to accelerate the implementation of collectively identified, commercially prioritised operator requirements and to take leadership in representing the global GSM mobile operator community with one voice on a wide variety of issues nationally, regionally and globally. The GSM family of wireless communications platforms, including GSM, GPRS (General Packet Radio Services) and 3GSM (EDGE - Enhanced Data for GSM Evolution and W-CDMA) account for 73 percent of the total digital wireless market today. The GSM Association is a unique organisation, with truly global reach, offering a full range of business, technical and public policy services to its members. For more information, visit the website at www.gsmworld.com.

ENDS

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