NZ Monthly Online Trends - April 2004
Hitwise Press Release
NZ Monthly Online Trends - April 2004
Auckland, 20th April 2004; Hitwise, the world's leading online competitive intelligence service has reported on the performance of various websites by New Zealand Internet users during the months of March and April 2004.
Easter weekend crammed with entertainment
As with any
long weekend, Easter brought with it it's fair share of
entertainment and events. In Auckland the Royal Easter Show
The Entertainment category as a whole has been
on the rise since mid-March accounting for 7.18% of internet
traffic to All Sites visited by New Zealand internet users
for the week ending April 10. Easter proved to be a busy
time around the country with the sites for both Warbirds
Over Wanaka (www. warbirdsoverwanaka.co.nz) and the Waiheke
Jazz Festival (
Warbirds Over Wanaka, the annual air show in the South Island soared up to 56th placing in the Entertainment category for the week ending April 10, peaking on Good Friday at 38th and climbing to 6th place in the Aviation parent category. According to the Timaru Herald from April 12 (http://www.stuff.co.nz/stuff/timaruherald/0,2106,2872019a6571,00.html) over 50,000 people attended the event, its popularity reflected in website visits with the average time spent on the site increasing in excess of 5 minutes.
Jazz Festival site proved popular as well, reaching 10th
place in the Music category for April 8 and remaining at
16th for the week ending April 10. The site's Clickstream
data shows that nearly 40% of visitors then went on to the
Ticketek webpage (
The Top 10 Entertainment New Zealand sites for the week ending April 17, 2004.
Virtual Super 12
TAB New Zealand
Television New Zealand
Village Force Cinemas New Zealand
New Zealand Lotteries Commission
Ticketek New Zealand
Search Term Analysis
This month our Search Term analysis focuses on the Community category, with Hitwise data suggesting New Zealanders have a considerable interest in consumer affairs. The keyword 'consumer' was the most searched for term, with 5.63% of all category searches. 'consumer nz', 'consumer magazine' and 'www.consumer.org.nz' all featured within the top 10 Community category's Search Terms data with 3.29%, 3.12% and 2.95% of searches respectively.
Not surprisingly, with so many related search terms, Consumer Magazine sits at the top of the Community category rankings with over 20% of the category share.
Another popular search term related to the new Maori television channel, was 'Maori TV' registered as the eighth most popular search term for the Community category. This site further validated its popularity amongst New Zealand Internet users, ranking 3rd in the Community category for the week ending April 3 with 4.03% of market share, and a whopping 20.86% bookmark statistic.
These search terms reflect the most popular search terms, which resulted in traffic to Community websites for the 12 week period ending April 17th, 2004.
Position Last Month: 55
Position This Month: 5
Positions moved: 50
month's fast mover is the pudding and dessert maker Aunt
Site visitors have been spending a lot more time on Aunt Betty's site with the average viewing time increasing to 4 minutes 48 seconds, from a little over 2 minutes in mid-March.
recent alignment with the Warriors rugby league team seems
to be proving quite popular amongst New Zealand Internet
users with the Hitwise Clickstream tool showing 22.73% of
upstream visitors came from the Warriors' online rugby
league conversion game (games.getreal.co.nz), while the
company's triathlon sponsorship sent 10% of downstream
visitors to the People's Triathlon Series website (
Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing corporate marketers with real-time insights into their online competitive environment. Via a combination of ISP data partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25 million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 500,000 of the world's most popularly visited websites, Hitwise is able to offer a daily analysis of over 160 vertical markets in each country of operation.
Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in US, UK, Hong Kong, Australia, New Zealand and Singapore.