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Borland Raises the Bar in Relieving Pain

Borland Raises the Bar in Diagnosing and Relieving Pain of J2EE(tm) Software Bugs

New Borland Service Offers up Significant Performance Improvement Ability for Problematic J2EE Applications

New Zealand - 26 April, 2004 - Borland New Zealand Ltd has launched a new 'diagnostic' consulting service designed to help businesses more easily find and resolve the root causes of Java(tm) 2 Enterprise Edition (J2EE(tm)) application performance problems - saving customers potentially thousands in identification, problem resolution and productivity costs. The new solution package - Borland J2EE Performance Assurance Service - can help customers solve such problems at a significantly lower cost than traditional 'fix it' methods.

"Poorly performing J2EE applications can cause a significant amount of pain for businesses. Unresponsive and slow applications will often result in reduced productivity for internal users and create reluctance for customers to use the software. Additionally, as more organisations seek to do business online, the impact of poor application performance will become an even greater issue," said Mark Foley, Professional Services Manager Borland Software Australia and New Zealand.

"In the past, identifying and solving such performance issues have usually been an expensive exercise. The complex nature of the applications themselves and the environment in which they are deployed often means that identifying the cause of the problem can be a very time consuming and costly exercise. Many organisations attempt to overcome the issue through the addition of extra hardware. This can be expensive and at times ineffective. For instance, it can cost up to $70K in licensing and hardware to add a CPU to an application server," he continued.

A Case in Point

Singapore Telecommunications Limited (SingTel), Asia's leading communications company, outsourced the development of its new J2EE-based SPEAR (SingTel Portal for Electronic Allocation and Registration) to a third-party integrator. SingTel wanted to perform maintenance of the system in-house, and they needed to give the system a thorough "health check" before assuming control from the third-party system integrator. The Borland J2EE Performance Assurance Service was the answer.

Daisy Pang, Director of Information Systems, Consumer Business SingTel says "Using Borland's Performance Assurance Service, tests were performed on SPEAR, in order to detect any loopholes or potential problems in the system. Program bottlenecks up to application coding level were isolated and identified and Borland consultants also provided recommendations to address these problems before it was too late."

'By identifying and resolving potential flaws in the SPEAR system early, we were able to avoid the possible downtime, frustration, drops in customer service levels and system instability associated with poor-quality applications," explains Chan Seck Yuen, Manager of Information Systems for SingTel's Consumer business. "Borland services have helped to ensure that our system stays healthy and reliable."

The new services package from Borland is structured as a four-phase consulting programme specifically designed to smooth the way for customers with J2EE performance problems.

Key Service Offerings

Businesses are provided with an expert Borland Consultant, equipped with a complete solution for managing J2EE application performance, through which the engineer is able to quickly and accurately pinpoint causes and suggest resolution strategies. Key services include:

• Assessment - Desired performance objectives are identified; critical use cases are reviewed as a guide in forming an initial assessment of the performance risk of the application.

• Analysis - Potential performance risk areas are analysed with the assistance of Borland® Optimizeit(tm) ServerTrace 2, DataCenter performance management tool. Hypotheses are formed on likely causes and remedies for performance bottlenecks.

• Validation - Hypotheses are validated via application and testing of remedies. An implementation strategy for more complex fixes is proposed and performance improvements are measured.

• Debrief - Results are reported and presented. Knowledge transfer is consolidated via review of key issues and J2EE concepts encountered. Focused training provided on Borland® Optimizeit(tm) ServerTrace 2, DataCenter. Recommendations made on preventative measures and follow on monitoring provided.

About Borland Borland New Zealand Ltd is a subsidiary of Borland Software Corporation, a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: or the Borland Developer Network at

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. All other marks are the property of their respective owners.

Safe Harbor Statement This release contains "forward-looking statements" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws.

Forward-looking statements may relate to, but are not limited to benefits to be achieved from the Borland Performance Assurance Service, including potentially cost savings and productivity gain.. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially.

Factors that could cause actual events or results to differ materially include, among others, particular customer requirements and challenges, shifts in customer demand, market acceptance of Borland Performance Assurance Service, actions or announcements by competitors and rapid technological change that can harm the demand for Borland services. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K and its latest Quarterly Report on Form 10-Q, copies of which may be obtained from

Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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