Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Kiwi men love razor sharp technology

April 26,2004

Kiwi men love razor sharp technology

New Zealand men are new technology addicts and when it comes to their personal grooming tools there is no exception.

A Gillette survey released today found nearly half (43 percent) of New Zealand men care about new technology when it comes to their trusty razors and rate this factor as their number one reason for trading up their old razors.

In fact, the men who completed the Gillette questionnaires did so while "swapping" their old razor for a new Gillette MACH3Turbo razor - further proof of their desire to keep up with the latest and greatest.

But while the research showed men are particularly motivated by the hottest science, they are not as proactive as they might first appear. On average most New Zealand men only trade in their old razors every one to two years.

Men aged 41 to 60 were the most eager to try out the latest systems technology with more than 30 percent swapping their razors, putting the younger so-called 'early adopters' to shame.

According to Andrea Spearman, Gillette Business Manager, new technology advances in the systems and disposable razor markets - of which Gillette is market leader - are occurring at a great rate of knots. An illustration of Gillette's product development is today's launch of two premium men's razors.

"Our team of international product designers are innovating in this area faster than most men can flick channels when NZ Idol comes on," she says.

"Our latest disposable razor, Sensor 3, represents a significant breakthrough in performance and it is one more example of Gillette's unwavering commitment to deliver disposable users the best shave possible."

"The same can be said for our new systems razor, MACH3Turbo G-Force, the hottest shave for men who prefer this method of wet shaving."

Gillette, the world leader in men's grooming, conducted the survey before Sensor 3 and MACH3Turbo G-Force launched to keep up to date with the types of razors New Zealand men like to use (either systems or disposables), how often they change their razors and reasons that drive them to get a new razor.

The Gillette Sensor 3 is the only disposable razor with three spring-mounted Sensor blades that adjust to the curves and contours of the skin, providing the best overall shave of any disposable razor. Sensor 3 has an advanced lubricating strip containing Aloe and Vitamin E and features a uniquely styled, non-slip handle designed specifically for men including wider rubber ridges along the side of the handle.

The special edition Gillette MACH3Turbo G-Force delivers the closest and most comfortable shave with less irritation, even when shaving against the grain. MACH3Turbo G-Force combines several innovations including Anti-Friction(tm) blades, an ultra-soft protective skinguard, a new lubrication system and an improved razor handle.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news