Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


APN Infomedia Launches New Consumer Website

MEDIA INFORMATION
May 4, 2004

From Ladders To Linen:
APN Infomedia Launches New Consumer Website

APN Infomedia has launched IRIS Consumer Media, a dedicated business-to-consumer website that complements www.ubd.co.nz its highly successful business-to-business website. www.iris.co.nz will provide a valuable resource for people looking to pinpoint specific products or suppliers.

APN Infomedia Brand and Graphics Manager Emma Nightingale says IRIS Consumer Media is a unique business-to-consumer web directory, which will be accessed by consumers throughout New Zealand and from around the world.

“IRIS features a considerably expanded business database with access to the massive UBD business listings database which contains over 156,000 business,” says Nightingale. “The website has been designed with a consumer feel and focus to make it easy to navigate and for people to find the information they need.”

Nightingale says that IRIS is searchable by keyword, brand, product, service and trade category. This means that if a company’s service or product is part of the ‘question’, then it will be part of the ‘answer’. Embedded links will also take users immediately to suppliers’ websites.

“For example if you are looking for your favourite perfume you enter your brand and product into the key search, IRIS will then display the matches for suppliers of your perfume in your preferred area,” she continues. “In the future IRIS will also provide details on pricing, and even restaurant menus for comparison by the consumer.”

Nightingale says the biggest challenge facing IRIS staff is populating the massive UBD database with the extra product brand names and pricing information. She estimates at least six to twelve months before this information is gathered completely. Then she believes IRIS will reach its full potential as New Zealand’s leading consumer search engine.

*InfoRed is the new-look UBD business directory. The new slimline hardcopy directory has a more user-friendly and efficient cataloguing system and has an instantly recognisable bright red cover.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news