Time for an oil change

8 July 2004

Time for an oil change

UK research shows fish oils can enhance brain function

How good is your memory? Could your "brain function" be improved? Is your eye/brain coordination as good as it could be?

A new and unique combination of long chain fatty acids that can help you achieve optimum brain functions such as eye/brain coordination, learning ability, productivity, concentration and memory, is now available in New Zealand.

eye q* is a totally natural fish oil supplement containing a mix of long chain fatty acids, that has shown outstanding results in enhancing "brain function," in extensive clinical trials.

The groundbreaking trial results prompted eye q* to be screened on two BBC documentaries featuring scientist Dr Robert Winston, recently aired in New Zealand.

The documentaries, The Human Mind and Child of our Time, featured case studies of school children who had taken eye q* and shown dramatic improvements in learning, concentration and behaviour. In the UK, sales of fish oil supplements rose by 300% since eye q(tm) was featured on the documentaries.

At a time of growing concern about the potentially dangerous effects of certain drugs given to children to assist with depression, behavioural problems and learning difficulties such as ADHD, dyspraxia, dyslexia, eye q provides a totally natural but highly effective alternative.

But as well as being extremely effective in helping combat learning difficulties in children, the eye q* formula is suitable for anyone looking to improve their brain function.

Eye q is made by Equazen - a company set up by New Zealander Adam Kelliher five years ago to produce clinically-proven food supplements rich in long chain fatty acids.

Omega-3 - lost nutrient of the Western World "An essential fish oil, Omega-3 has been labeled the 'lost nutrient' of the Western world, due a reduction in fish intake in modern societies" explains Adam Kelliher, eye q developer.

"Throughout the first few million years of evolution, humans in most populations ate significantly more fish than we do today, and therefore had a higher input of long chain fatty acids, like omega-3 and omega-6. But with the growing industrialisation of food, many families' diets do not include these key elements."

Research has shown, time and time again, that long chain fatty acids - and not the usual dietary fatty acids - are vital for optimum eye and brain function. Long chain fatty acids gained from a nutritionally complete diet play a vital role in the development of vision, coordination, learning ability, memory and concentration.

But even a well-planned diet with plenty of fish, nuts and leafy vegetables cannot always guarantee the most useful combination and levels of long chain fatty acids.

Clinical Trials Equazen has a research programme that involves 14 trials, the most ground-breaking of which is Durham Schools Trial - the largest fatty acid treatment trial into dyspraxia, involving more than 100 children from primary schools in Durham, UK. The trial has lead to a reassessment of how nutrition is linked to learning.

The Durham Schools Trial was conducted in 2002 by Dr Madelaine Portwood, a leading authority on learning disorders. Dr Portwood has since extended her research to focus on pre-school children, and is currently running a trial of three-year-olds at a nursery in Durham.

Half way through the Durham School Trials, teachers reported that reading scores had increased significantly, children had improved attentiveness, enhanced self-esteem and a better ability to take part in lessons.

"For some of the children on the trial, we saw dramatic improvements in reading ability; as much as four or five years in some cases," explained Dr Madeleine Portwood, senior educational psychologist at the Durham LEA."

"In terms of their handwriting, we also saw marked differences. Their confidence and self-esteem also improved. And many of the children who were previously excitable and hyperactive found themselves able to concentrate."

"The evidence that specific long chain fatty acids can help children with learning difficulties is now irrevocable," said Dr Portwood, who has assessed thousands of children with learning and behavioural problems, and is the author of leading books on the subject. "eye q(tm) is so effective because it appears to have the correct balance of fatty acids to help a child's brain to function normally."

eye q* - a unique combination The elements that make up eye q, create a unique combination. It is the mixture of the ingredients that makes eye q so effective in comparison with supplements that use only Omega-3.

Eye q delivers specific fatty acids from the omega-3 series (EPA and DHA), and the omega-6 series (GLA and its metabolite AA) that are crucial both for normal brain development and for optimal functioning of the eye and brain. About 20 % of the dry weight of a normal brain, and 30 % of the retina, are comprised of these nutrients.

Availability eye q(tm) is available from leading pharmacies, costing approximately $25 (60 capsules), $69.00 (180 capsules) or $34.95 vanilla-flavoured liquid (200ml), which will be available in New Zealand in September.

ENDS

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